Streaming Video Will Continue to Rise on Mobile in 2019: App Annie
*By Chloe Aiello*
In 2019, 10 minutes out of every hour of media engagement will be spent streaming video on mobile, app market data provider App Annie told Cheddar.
In 2018, app downloads hit 113 billion, Levitas said, while spending on Google ($GOOGL) Play and the Apple ($AAPL) app store hit $76 billion. On average, Americans spent three hours per day on apps.
"Netflix ($NFLX) dominates the top of the list, but YouTube does really well, HBO does really well, Youku in China does really well. And so you've got this video entertainment that is increasingly moving to mobile," App Annie's EVP of Market Insights Danielle Levitas said Friday.
In 2018, mobile gaming and social communications apps were dominant, as were Facebook-owned apps. Four of the top five on App Annie's list of most downloaded apps worldwide were owned by Facebook ($FB), including Facebook Messenger and WhatsApp. But short-form mobile video app TikTok also made the grade, coming in just above Instagram at number four. Levitas said TikTok's breakout success speaks to the popularity of snackable ー or short, attention-grabbing, and fulfilling ー experiences.
"Short-form, 15 second-type videos for example ー they've been incredibly successful across the globe. So the truth is there is this real desire and hunger for these communications, these snackable experiences," she said.
The gaming app market also continued to mature, with new types of games gaining popularity. Casual gaming apps continued to do phenomenally well, led by Helix Jump and Subway Surfers, and with Candy Crush Saga still near the top of the list. But 2018 also saw the rise of minimalist "hyper casual" gaming apps, like Love Balls, and "hardcore games," like PUBG Mobile.
For full interview [click here](https://cheddar.com/videos/top-apps-and-games-in-2018).
Lawmakers grilled TikTok CEO Shou Zi Chew on Thursday in a high-stakes hearing on the future of the popular, Chinese-owned video sharing platform in the U.S.
Actress Lindsay Lohan appears at the Christian Siriano Fall/Winter 2023 fashion show in New York, Feb. 9, 2023. The Securities and Exchange Commission said Wednesday, March 22, that Lohan, rapper Akon and several other celebrities have agreed to pay tens of thousands of dollars to settle claims that they promoted crypto investments to their millions of social media followers without disclosing they were being paid to do so.
Cheddar News breaks down what to look for on The Day Ahead, as TikTok CEO is scheduled to testify before Congress on Thursday while earnings from General Mills and Darden Restaurants are on tap. Residential sales data for February is also scheduled to be released.
Virgin Orbit is reportedly in talks for a $200 million rescue plan and the company said in a regulatory filing that it plans to resume operations on Thursday.
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
Alcohol brand White Claw is moving into spirits amid an industrywide shift away from hard seltzers. The spiked seltzer brand announced a new line of regular and flavored White Claw premium vodkas. The bottles are available in select markets across North America and come in an unflavored option as well as pineapple mango and black cherry white Claw has dominated the Heart Seltzer market for years. Now bringing the category into the mainstream as more consumers sought those low calorie alcohol drinks.
