Streaming Video Will Continue to Rise on Mobile in 2019: App Annie

*By Chloe Aiello* In 2019, 10 minutes out of every hour of media engagement will be spent streaming video on mobile, app market data provider App Annie told Cheddar. In 2018, app downloads hit 113 billion, Levitas said, while spending on Google ($GOOGL) Play and the Apple ($AAPL) app store hit $76 billion. On average, Americans spent three hours per day on apps. "Netflix ($NFLX) dominates the top of the list, but YouTube does really well, HBO does really well, Youku in China does really well. And so you've got this video entertainment that is increasingly moving to mobile," App Annie's EVP of Market Insights Danielle Levitas said Friday. In 2018, mobile gaming and social communications apps were dominant, as were Facebook-owned apps. Four of the top five on App Annie's list of most downloaded apps worldwide were owned by Facebook ($FB), including Facebook Messenger and WhatsApp. But short-form mobile video app TikTok also made the grade, coming in just above Instagram at number four. Levitas said TikTok's breakout success speaks to the popularity of snackable ー or short, attention-grabbing, and fulfilling ー experiences. "Short-form, 15 second-type videos for example ー they've been incredibly successful across the globe. So the truth is there is this real desire and hunger for these communications, these snackable experiences," she said. The gaming app market also continued to mature, with new types of games gaining popularity. Casual gaming apps continued to do phenomenally well, led by Helix Jump and Subway Surfers, and with Candy Crush Saga still near the top of the list. But 2018 also saw the rise of minimalist "hyper casual" gaming apps, like Love Balls, and "hardcore games," like PUBG Mobile. For full interview [click here](https://cheddar.com/videos/top-apps-and-games-in-2018).

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