*By Britt Terrell*
Streaming platforms are in a war for top talent, and Apple just won the latest battle with a multi-year original content deal with Oprah Winfrey. It remains to be seen, though, whether the company can compete with streaming heavyweights like Netflix.
"The Oprah deal is said to be part of a $1 billion original programming push, but that's about the same amount that Netflix is increasing its original programming spending per year at the moment," said Mike Brown, innovation reporter at Inverse. Apple does have some advantages. It has over a billion devices in the market, but Netflix is already outspending."
Netflix recently inked a $300 million deal with producer Ryan Murphy, the man behind hits like *Glee*, *The People vs. O.J. Simpson*, *American Horror Story*, to create original content. It also signed the Obamas for an undisclosed amount.
"Getting these big names board shows that Apple and Netflix are serious about taking on the established players in this field," said Brown. "If they can get those big names on-board that is absolutely a huge benefit for them."
For the full interview, [click here](https://cheddar.com/videos/oprahs-big-bite-out-of-apple).
Minnesota Attorney General Keith Ellison is slated to lead off opening statements expected for Tuesday in his state's lawsuit against Juul Labs – marking the first time any of the thousands of cases against the e-cigarette maker over its alleged marketing to young people is going to play out in a courtroom.
Neuralink, Elon Musk's brain implant venture, is reaching out to major U.S. neurosurgery centers to potentially begin testing its devices on humans, according to a Reuters report.
Lyft co-founders Logan Green and John Zimmer are relinquishing their leadership roles to make way for a former Amazon executive as the ride-hailing service struggles to recover from the pandemic while long-time rival Uber has been regaining its momentum.
The Fed's vice chair for supervision will testify Tuesday that the central bank will look into the possibility that a 2018 law contributed to SVB's collapse by allowing them to keep less cash on hand.
Tom Wheelwright, certified public accountant and CEO of Wealthability, joined Cheddar News to explain what the benefits are for married couples to either separately or jointly file taxes.
Cheddar News breaks down what to look for on The Day Ahead. Economic data, including Jan. home prices and consumer confidence, are slated to be released while the Senate Banking Committee has a hearing scheduled in the wake of the collapse of Silicon Valley Bank. Earnings from Walgreens, Lululemon and Micron are also expected.
Disney's first round of layoffs starts this week and will eventually to the loss of about 7,000 jobs after three rounds, according to a memo sent by CEO Bob Iger.
President Joe Biden’s choice to run the Federal Aviation Administration has withdrawn his nomination, a setback for the administration that comes after Denver International Airport CEO Phillip Washington appeared to lack enough support in the closely divided Senate.
