*By Britt Terrell*
Streaming platforms are in a war for top talent, and Apple just won the latest battle with a multi-year original content deal with Oprah Winfrey. It remains to be seen, though, whether the company can compete with streaming heavyweights like Netflix.
"The Oprah deal is said to be part of a $1 billion original programming push, but that's about the same amount that Netflix is increasing its original programming spending per year at the moment," said Mike Brown, innovation reporter at Inverse. Apple does have some advantages. It has over a billion devices in the market, but Netflix is already outspending."
Netflix recently inked a $300 million deal with producer Ryan Murphy, the man behind hits like *Glee*, *The People vs. O.J. Simpson*, *American Horror Story*, to create original content. It also signed the Obamas for an undisclosed amount.
"Getting these big names board shows that Apple and Netflix are serious about taking on the established players in this field," said Brown. "If they can get those big names on-board that is absolutely a huge benefit for them."
For the full interview, [click here](https://cheddar.com/videos/oprahs-big-bite-out-of-apple).
Alibaba is splitting itself into into six business groups as the Chinese e-commerce company attempts to become more nimble in reacting to changes in the market and increase the value of those units.
Juul will finally have its day in court for its role in the teen vaping epidemic. The Minnesota attorney general is preparing for opening arguments in the state's lawsuit against the vape maker. Here to break down the complicated backstory for this legal case is Senior Reporter Chloe Aiello.
Burger King is closing two dozens locations in the Detroit area and laying off 424 employees as it plans to permanently cease operations in Michigan. The Texas-based burger chain blamed "unforeseen business circumstances." The closures started on March 17 and are expected to be finished by April 15.
