In today's ever-evolving marketplace it's easy for a business owner to become overwhelmed. This Changes Things hosts Baker Machado and Hope King talk through some of the strategies to ensure the success of your business.
First off, make sure you study the competition. As a business owner you need to know who your competitors are and the products they offer. Second, conserve cash! No matter how good business is you always need to have some extra capital for the rough patches. And lastly, listen to your customers. Adapting based on customer feedback is crucial to evolving your business.
Overstock.com CEO Jonathan Johnson joined Cheddar News after a bankruptcy court approved its purchase of Bed Bath & Beyond's digital and IP assets. Johnson looked ahead to what consumers can expect as those assets are absorbed into Overstock.com and what lies ahead overall.
