*By Alisha Haridasani*
Regulating how tech companies use consumers' personal data could help them grow and innovate, said the billionaire tech investor Steve Ballmer.
“You actually do need regulators across the world to provide some framework,” said Ballmer, the former CEO of Microsoft, in an interview Tuesday with Cheddar's CEOJon Steinberg. “When you’re in a time of uncertainty, and you don’t know what the rules are, that’s when it’s toughest to innovate.”
Silicon Valley has been grappling with privacy concerns for years, said Ballmer. “It takes, sometimes, a crisis to get things to move,” he said, and Facebook may have provided that impetus.
Even before the social media company's CEO Mark Zuckerberg testified in Congress last month about the Cambridge Analytica data privacy breach, analysts and lawmakers had been discussing possible regulation. Since Zuckerberg's two-day grilling on Capitol Hill, Facebook and its competitors have had to consider new rules governing data privacy ー voluntary or imposed.
“They’re going to have to work hard to manage, whether it’s partly their own initiative or some regulation,” said Ballmer. “I trust they’ll get through it, I have a lot of belief in the people who run that company.”
Ballmer succeeded Bill Gates as the chief executive of Microsoft in 2000 and served as CEO until 2014. During his tenure, Microsoft faced immense competition from Apple. Ballmer oversaw Microsoft's entry into cloud computing services with Azure, the Windows software redesign, and the launch of the XBox game console.
But, by the time Ballmer resigned, smartphones and tablets were eating into the personal computer business, and the company needed a radical turn around. He was succeeded by current CEO Satya Nadella, who has implemented [a cultural shift](https://cheddar.com/videos/microsoft-cmo-says-rivalry-with-apple-is-a-thing-of-the-past) at the company that is driving growth.
Ballmer, owner of the Los Angeles Clippers of the NBA, also runs USAFacts, a company he founded to try to make government data more accessible.
For the full interview, [click here](https://cheddar.com/videos/from-microsoft-to-basketball-steve-ballmer-on-creating-a-winning-team-with-la-clippers).
Next-gen social sports platform Break the Love recently raised $2.5 million in seed funding. Break the Love's platform and iOS app allows users to discover and book group-based tennis activities, to either learn, train, or compete. The new company has already gotten support from a few big names in the world of tennis, including the coach of Naomi Osaka, as well as the United States Tennis Association and the brand Wilson. Break the Love founder and CEO Trisha Goyal joins Cheddar News' Closing Bell to discuss.
The world of NFTs and cannabis are colliding as luxury cannabis company Peakz gears up to launch a digital dispensary in the metaverse. CEO Jessie Grundy and Tiffany McBride, managing director of social equity ventures at The Parent Company, an investor in Peakz, joined Cheddar to break down exactly how a digital dispensary would work. Grundy also talked about offering low-cost NFT courses in an effort to help Oakland, California, residents not miss out on new investing opportunities, and McBride discussed why the tech-forward vision of Grundy was worth investing in for The Parent Company. "He comes with really fresh ideas that he's vetted, that he's experienced in, and I really believe the thinking along Jessie's lines is the future of cannabis," she said. "He's more than just flower and a story. He comes with concepts that are new that are innovative, and that is easy for us to get behind."
Daniel O'Brien, president and global head of enterprise at HTC America, joined Cheddar's "Closing Bell" to discuss new products and services the virtual reality brand showed off at CES 2022, including a wrist tracker — in lieu of controllers — for more accurate interactions connected to its all-in-one headset, the VIVE Focus 3. O'Brien also described a cloud-based, 5G content delivery system. "We partnered up with Lumen Technologies and from six miles away we delivered high bandwidth VR to a headset directly in the Wynn Hotel during CES," he said. "And people were able to walk around in their virtual experience through a wireless signal."
Samsung unveiled a slew of new electronics and upgraded designs at CES 2022. With a heavy focus on gaming and the future of work, the company showed off its all new Odyssey Ark, which boasts a massive 55 in. curved display designed to give users a more immersive and captivating experience. Sang Kim, SVP, Samsung Electronics joined Cheddar's Michelle Castillo to discuss the company's biggest launches as well as major trends to watch in 2022.
The UK's Information Commissioner's office is scrutinizing Facebook's parent company Meta over child safety practices linked to the Oculus headset, according to a report. The agency is looking to question the tech giant about how it's protecting children from harmful experiences in virtual reality.
Disney has secured a patent for a digital world simulator for headset-free augmented reality expected to be accessible in parks by tracking smartphones and projecting personalized 3D displays, an indication that the entertainment giant is gearing up for its entry into the metaverse.
John Deere is getting on board the autonomous vehicle craze with its own self-driving tractors. The farming and forestry equipment manufacturer made the announcement at the 2022 CES convention in Las Vegas. Jahmy Hindman, chief technology officer at John Deere, spoke to Cheddar about the shift to self-driving to agriculture and how it will help farmers produce even more food as the world's population continues to grow. "It's all about trying to do more with less in farming," he said. "Labor's already a problem on the farm, and it's only getting to be more of a problem in the future. And we really view autonomy as a way to solve that problem."
