The former Microsoft CEO and owner of the L.A. Clippers says the sports industry needs to create arenas where video gamers can compete. "A lot of it is virtual but some of it has a physical aspect to it," he told Cheddar's Jon Steinberg. Ballmer is looking to redesign the Clippers arena in a way that integrates concerts and eSports under one roof.
For full interview, [click here](https://cheddar.com/videos/from-microsoft-to-basketball-steve-ballmer-on-creating-a-winning-team-with-la-clippers).
TikTok has rolled out updated rules and standards for content and its CEO warned against a possible U.S. ban on the video sharing app as he prepares to face Congress.
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.
