The former Microsoft CEO and owner of the L.A. Clippers says the sports industry needs to create arenas where video gamers can compete. "A lot of it is virtual but some of it has a physical aspect to it," he told Cheddar's Jon Steinberg. Ballmer is looking to redesign the Clippers arena in a way that integrates concerts and eSports under one roof.
For full interview, [click here](https://cheddar.com/videos/from-microsoft-to-basketball-steve-ballmer-on-creating-a-winning-team-with-la-clippers).
It’s an election year, and many citizens feel anxious about America's future. This CEO offers nonpartisan solutions in his book, “A Bold Plan For America."
A recent survey from DKC shows that Gen Alpha has strong spending power and is actually teaching their parents new ways to be consumers in today's world.