Wild Mantle is a new, small fashion brand that has taken the outerwear world by storm. The brand is known for their unique hoods which exist as standalone head and neck gear. The hoods are warm and according to fans, feel like a hug for your head.
Avi Loren Fox is the founder and entrepreneur behind Wild Mantle. She joins Cheddar to explain how her company has overcome the obstacles of the fashion industry to break in as a small brand. Fox says that persistence, strong funding, and encouraging supporters are key to success.
Fox initially created a hood for herself and knew she had a good fashion idea when all of her friends kept asking about the hood and wanting to try it on. Now, Fox is looking to expand her brand heading into 2018.
Amazon is expected to pull in about $7 billion in revenue during this year's Prime Day, according to projections. Cheddar News took a peek at some of the top-selling items and what operations look like at one of its plants.
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Cheddar News Senior Reporter Michelle Castillo visited an Amazon warehouse on Long Island to get a behind-the-scenes look at the company's efforts ahead of Prime Day.
