Wild Mantle is a new, small fashion brand that has taken the outerwear world by storm. The brand is known for their unique hoods which exist as standalone head and neck gear. The hoods are warm and according to fans, feel like a hug for your head. Avi Loren Fox is the founder and entrepreneur behind Wild Mantle. She joins Cheddar to explain how her company has overcome the obstacles of the fashion industry to break in as a small brand. Fox says that persistence, strong funding, and encouraging supporters are key to success. Fox initially created a hood for herself and knew she had a good fashion idea when all of her friends kept asking about the hood and wanting to try it on. Now, Fox is looking to expand her brand heading into 2018.

Share:
More In Business
Why This War Could Change Oil Forever
Ben Geman, Energy Reporter at Axios, explains how the Iran war could reshape global energy—disrupting supply, shifting power, and accelerating a new regime.
Load More