Wild Mantle is a new, small fashion brand that has taken the outerwear world by storm. The brand is known for their unique hoods which exist as standalone head and neck gear. The hoods are warm and according to fans, feel like a hug for your head.
Avi Loren Fox is the founder and entrepreneur behind Wild Mantle. She joins Cheddar to explain how her company has overcome the obstacles of the fashion industry to break in as a small brand. Fox says that persistence, strong funding, and encouraging supporters are key to success.
Fox initially created a hood for herself and knew she had a good fashion idea when all of her friends kept asking about the hood and wanting to try it on. Now, Fox is looking to expand her brand heading into 2018.
The Federal Reserve kept its key interest rate unchanged Wednesday for a third straight time, and its officials signaled that they expect to make three quarter-point cuts to their benchmark rate next year.
Eliott Wellenbach, vice president and institutional ETF strategist with Direxion, joined Cheddar News to discuss what traders are expecting from consumer spending ahead of the holidays and how they're positioning themselves following the latest inflation data and mortgage rates.