*By Conor White*
As the Short-Season Single-A affiliate of the New York Yankees, it isn't often the Staten Island Yankees make headlines.
That may be why the namesake team announced it would temporarily change its public image, trading in the rich tradition of baseball's most successful team for the street cache of a newly famous New Yorker: Pizza Rat ー [the hungry rodent that just wanted a slice to itself.](https://www.youtube.com/watch?v=UPXUG8q4jKU)
"It's an aggressive name, I think it's probably a little edgy, a little different," said Staten Island Yankees president Will Smith. "But I think everybody needs to remember that it's a promotion."
Still, the Staten Island Borough president James Oddo called the idea "dopey" in a statement.
The promotion will run for each of the Staten Island Yankees' five Saturday night home games this season, and fans in attendance will see a fully rebranded team, complete with uniforms. In an interview Thursday on Cheddar, Smith said the gear has been flying off the shelves.
"We've pretty much blown through all of our merchandise that we have," said Smith. "We're trying to place re-orders, I was actually trying to do that this morning, trying to order another thousand T-shirts, because we just didn't order enough, and you just don't know, but we're actually tracking way, way, way ahead of our entire online sales last year, and so far, so good."
The Pizza Rats name was first floated back in 2016, when it was the overwhelming favorite in an online poll to rename the team. Now, thanks to the promotion's immediate success, fans are wondering: Could the name change become permanent?
"Anything's possible," teased Smith. "I've always said until there's a new name, there's no new name."
For the full interview, [click here](https://cheddar.com/videos/every-pizza-rat-has-its-day).
SeatGeek co-founder Russ D'Souza says that, despite lower ratings and bad PR, NFL ticket prices remain the highest of all pro sports, and he doesn't see that changing anytime soon.
The professional equestrian and daughter of former New York Mayor Michael Bloomberg says bringing the Riders Masters Cup to the city was "a dream come true."
The world's top equestrians gathered in New York City for the inaugural Longine Masters event. Professional Equestrian Georgina Bloomberg explains how this event brings the competition to the masses, through its Rider Masters Cup.
Professional dancer Sharna Burgess paired up with Washington Redskins cornerback Josh Norman for the new "Dancing With the Stars: Athletes." Having sports stars in the mix increases the competition level because they're "used to winning at what they do," says Burgess. The new season premieres Monday on ABC.
The former Major League Baseball MVP tells Cheddar that these days there are many players who can hit as well as he did, so he's happy to watch from the sidelines.
A lot of times athletes need financial education before they are able to turn their paychecks into long-term investments, says Frank Zacca, managing director of Octagon, a wealth management firm that works with elite sports stars.
A total of 72,000 gamers qualified for the 17-week long video game competition, and only 102 -- "the elite of the elite" -- made the final cut, says Brendan Donohue, managing director of the League.
The obstacle race organizer had to be tough enough to convince the rapper to skip his own workout routine, said Rich Abend, VP of Global Partnerships. "[Flo Rida] happens to be an incredibly fit person," he said.
Matt Barnes, who won the NBA Championship with the Golden State Warriors last year, says professional athletes shouldn't be punished for using marijuana and that he actually played his best when high.
The NBA team was one of 17 teams to take part in the first-ever NBA 2K league draft earlier this month, where top video game ballers were selected to compete in an eSports championship.
