*By Conor White*
Now that the Justice Department has made it known it intends to appeal the AT&T/Time Warner merger, Sprint and T-Mobile are watching closely to see what it means for the future of their deal.
"Their situation, our situation, is very different in many ways," explained Dow Draper, Chief Commercial Officer at Sprint. "All that will get sorted out by people that are a lot smarter than me, and right now we're just focused on driving the best value for customers we can."
Sprint's next step in that process is introducing two new plans: Unlimited Basic and Unlimited Plus. Basic offers a subscription to Hulu and global roaming, while Plus adds on a subscription to streaming music service Tidal, 15 GB of data, full HD streaming capabilities, and more.
"We're really starting to tailor this to people's needs," said Draper. "It used to just be talk, text, and data. Now we have content, music, global roaming, all those different things."
In an interview Friday on Cheddar, Draper explained these plans were built for Sprint customers, by Sprint customers.
"We did a lot of consumer research, because we wanted to make sure we were doing the right thing for the customer, not just coming up with a plan for the sake of coming up with a plan."
For the full segment, [click here.](https://cheddar.com/videos/sprint-announces-new-unlimited-plans)
U.S. Air Force pilot Tyler Lucas beat 199 competitors on Beast Games Season 2 to win $5.1M. He joins us live to share how discipline and loyalty won the game.
Osier founder Cheree Ashley spent a decade building recovery programs & now she's channeling that mission into skincare with Selling Sunset's Sandra Vergara.
Genesis just committed to 22 new vehicles by 2030. The brand's COO joins us live to break down their luxury takeover, NY Auto Show reveals, and what's next.
Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.
As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.
Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.
Lavu CEO Saleem Khatri joins to explain how AI-powered POS systems are changing how major franchises like KFC take orders, cut costs, and serve customers faster
BillionToOne's Jen Hoskovec breaks down the Unity test, the latest in prenatal genetic screening, and what it means for those born with genetic conditions.
