Sprint just launched a new partnership with Hulu, offering the streaming service to its Unlimited subscribers. Doug Garland, Sprint's VP of Innovation and Partnerships, joins Cheddar to reveal why the relationship makes sense for both parties. He says he thinks the telecom company can play a meaningful role in helping consumers find premium content.
As for why Sprint chose Hulu as its content partner, Garland singles out the streamer's ability to let viewers watch "last-night's TV, tonight." The VP notes the major increase in how often smartphone users watch content on their mobile devices. Garland adds that the introduction of 5G technology will drastically expand the capabilities of on-the-go streaming.
Finally, we consider whether Sprint would ever get into producing its own content. While he says he "never says never," Garland says the company excels as a network builder, and does not have the personnel to fully invest in original content at this stage. While the carrier might not be getting into original content production, Garland does credit Sprint's strength in content-based marketing.
Samsung will offer $50 credits on the upcoming Galaxy S23 phone and its Galaxy Book laptop.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Gregory Breitbart, CEO of Body20, joined Cheddar News to discuss the new technology the company is bringing to the exercise space.
Google said a liability case before the Supreme Court could potentially "upend the internet" and lead to massive censorship online.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
A judge in Elon Musk's Tesla jury trial is hearing the CEO's request to move it to Texas from California.
Tesla is cutting the price tag on some of its electric vehicles in the U.S.
Dan Diasio, EY Global and Americas Artificial Intelligence Leader, joins Cheddar News at CES in Las Vegas to discuss how companies are using artificial intelligence to accelerate product innovation.
The 2023 Consumers Electronics show in Las Vegas didn't just feature smart devices to make our lives easier, there were also some gadgets aimed at eliminating waste and improving climate conditions.
