Sprint just launched a new partnership with Hulu, offering the streaming service to its Unlimited subscribers. Doug Garland, Sprint's VP of Innovation and Partnerships, joins Cheddar to reveal why the relationship makes sense for both parties. He says he thinks the telecom company can play a meaningful role in helping consumers find premium content.
As for why Sprint chose Hulu as its content partner, Garland singles out the streamer's ability to let viewers watch "last-night's TV, tonight." The VP notes the major increase in how often smartphone users watch content on their mobile devices. Garland adds that the introduction of 5G technology will drastically expand the capabilities of on-the-go streaming.
Finally, we consider whether Sprint would ever get into producing its own content. While he says he "never says never," Garland says the company excels as a network builder, and does not have the personnel to fully invest in original content at this stage. While the carrier might not be getting into original content production, Garland does credit Sprint's strength in content-based marketing.
Global smartphone shipments saw their largest-ever single decline in the fourth quarter of 2022, plunging 18.3 percent year-over-year, according to data from the International Data Corporation (IDC).
A surge in COVID-19 infections overseas in places like China has prompted the U.S. Centers for Disease and Control to consider testing airplane wastewater for the virus.
Cheddar News Senior Reporter Michelle Castillo reports from the show floor of CES 2023 in Las Vegas on one of the major trends seen across the event and amongst the innovation: a strong emphasis on maintaining and improving ESG standards while creating new value out of sustainability.
Nishant Jain, CEO & co-founder of dry-cleaning robotics startup Presso, joined Cheddar News to discuss the company’s latest seed round, raising $8 million, and how its garment care machines work with AI technology.
