Spotify's Direct Listing vs. Google's Dutch Auction

Both companies decided to bypass banks and let anyone participate in the listing process, says Stacey Cunningham, COO at the New York Stock Exchange. The music streaming company started trading on the market Tuesday, with shares opening at $165.90 a pop. For the full interview, [click here](https://cheddar.com/videos/spotifys-unique-relationship-with-wall-street).

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