Many consumers today prioritize social-minded businesses and food establishments when they decide where to spend their dollars. That's why the new app, Beam, has made social good the core of their business and mission. Viveka Hulyalka is the co-founder and CEO of Beam. She joins Cheddar to explain how her app is driving consumer engagement and helping brands build their social engagement arm. Currently, Beam is partnered with brands like Think Coffee, Dig Inn, and Pinkberry. When a consumer visits one of the partner locations they have the ability to choose one of their four charities and donate between five cents and 25 cents. Hulyalka explains that Beam is a completely free way to help consumers give back every day.

Share:
More In Business
Sex is a big market for the AI industry. ChatGPT won’t be the first to try to profit from it
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
Load More