Southern fashion isn't just for people south of the Mason-Dixon line. Southern Tide's Christopher Heyn joins us to discuss the preppy look's national appeal. He thinks the uptick in popularity can be attributed to consumers learning what the South is all about. As one of the fastest-growing brands in the country, Southern Tide is finding new ways to compete in a crowded retail landscape. Heyn says he wakes up "a little worried" every day about the changing landscape for brick-and-mortar retail outlets. Despite the concern, he tells us why the company is investing in more signature locations around the country. Finally, Heyn discusses the importance of branded partnerships to his company's success. He describes Southern Tide's relationships with Ocearch and Folds of Honor. These organizations don't just achieve marketing goals, they also fall in line with the brand's beliefs and values.

Share:
More In Business
Is 2024 the Most Affordable Year to Buy a New Car?
After years of price increases for cars and trucks in the United States, costs are slowing and in some cases falling, helping cool overall inflation and giving frustrated Americans more hope of finding an affordable vehicle.
Missed Out on Nvidia? Consider These 5 Chip Stocks Instead
Missed out on the Nvidia wave? Oh course you did — you’re reading this article aren’t you, instead of luxuriating on a white-sand beaches of Bali. But here are at least four other promising semiconductor stocks to add to your portfolio.
Building Lapse, a New Social Media App
Fresh off a successful funding round, co-founder of Lapse Dan Silvertown shares thoughts on regulation, privacy, and why the money for great startups is still out there.
Using A.I. to Improve Homebuying
Shubha Dasgupta, CEO of Pineapple Financial, discusses incorporating artificial intelligence with its newly announced ‘Maui’ tool, plus plans for expansion.
Load More