Sorry, But Snapchat Is Not Bringing Back the Old Design
If early reviews are any indication, Snap’s decision to overhaul its messaging app may have backfired with its key teen demographic.
And Daily Beast reporter Taylor Lorenz says the changes may not bring in enough “older” users over the age of 25 to make up the difference.
“It’s going to have to provide a more compelling use case for them,” she told Cheddar. “Older users are not looking to chat on it. A lot of them use other chat platforms -- Stories has been taken over by Instagram.”
Snap has seen backlash from younger users over a complete redesign that was rolled out globally last week. When announcing the new look, CEO Evan Spiegel said the changes separate the platform from the rest of social media and strengthen its relationship with users and the media.
Lorenz says that could mean the app becomes more of news destination, but whether the strategy pays off remains to be seen.
“They’re hoping to have 10 thousand tiles on the right hand side, so that’s a big opportunity to sell ad inventory. But I think they’re going to need to come up with more unique products, and I think they’re going to have a really hard time competing with Facebook and Instagram who have so much data.”
And for those hoping the company will revert to its old design, Lorenz says not to hold their breath.
“There is less than a zero chance, I’m so sorry to all the youngsters out there. There’s no going back, unfortunately, for them.”
For full interview [click here](https://cheddar.com/videos/snapchats-teen-revolt).
On this episode of On the Job, Mark Bowen, General Manager at Midnight Sun in San Francisco, discusses how the pandemic affected LGBTQ+ nightlife and the return to work for service industry workers; Drew Lewis, VP Diversity, Equity, and Inclusion & Talent, ADP, breaks down how DE&I practices can drive greater business value and how organizations can effectively create an action plan for supporting DE&I in the workplace.
Drew Lewis, VP Diversity, Equity, and Inclusion & Talent, ADP, joins Cheddar to break down how DE&I practices can drive greater business value and how organizations can effectively create an action plan for supporting DE&I in the workplace.
Following a session in which investors saw gains across the major indexes, Wealth Consulting Group CEO Jimmy Lee says investors need to remember that midterm election years tend to be more volatile in general.
Stocks closed lower to end the last trading day of May, but the S&P 500 and the Dow Jones both rose over the past month. The Federal Reserve in early May raised interest rates by half a percentage point as it tries to fight inflation, but the question continues to linger: will we enter a recession as we try to tame inflation? Anthony Saccaro, Founder & President of Providence Financial, joins Closing Bell to discuss today's close, the possibility of a recession, where he is telling clients to look for opportunities, and more.
The semiconductor industry is at an inflection point as it tries to fully recover from the worst of pandemic-era headwinds. While Broadcom has announced it will buy cloud computing company VMware, Nvidia is lowering its current quarterly outlook. Meanwhile, TSMC and Intel are contemplating raising prices -- again -- thanks to higher materials costs. Where does the industry go from here? Ted Mortonson, technology strategist at Baird, joins Closing Bell to discuss.
