Sorry, But Snapchat Is Not Bringing Back the Old Design
If early reviews are any indication, Snap’s decision to overhaul its messaging app may have backfired with its key teen demographic.
And Daily Beast reporter Taylor Lorenz says the changes may not bring in enough “older” users over the age of 25 to make up the difference.
“It’s going to have to provide a more compelling use case for them,” she told Cheddar. “Older users are not looking to chat on it. A lot of them use other chat platforms -- Stories has been taken over by Instagram.”
Snap has seen backlash from younger users over a complete redesign that was rolled out globally last week. When announcing the new look, CEO Evan Spiegel said the changes separate the platform from the rest of social media and strengthen its relationship with users and the media.
Lorenz says that could mean the app becomes more of news destination, but whether the strategy pays off remains to be seen.
“They’re hoping to have 10 thousand tiles on the right hand side, so that’s a big opportunity to sell ad inventory. But I think they’re going to need to come up with more unique products, and I think they’re going to have a really hard time competing with Facebook and Instagram who have so much data.”
And for those hoping the company will revert to its old design, Lorenz says not to hold their breath.
“There is less than a zero chance, I’m so sorry to all the youngsters out there. There’s no going back, unfortunately, for them.”
For full interview [click here](https://cheddar.com/videos/snapchats-teen-revolt).
The Black Innovation Alliance is working to empower Black entrepreneurs and recently received a $3 million commitment from UBS to help with resources. Ifeoma Ike, director of policy and movement strategy with the Black Innovation Alliance, joined Cheddar News to explain further the organization's mission.
Shana Sissel, president & CEO of Banrion Capital Management, joined Cheddar News to discuss another down day on the last session of the month in trading as inflation, a restricted monetary policy, and layoffs continue to affect markets.
Americans who get paid bi-weekly, which means twice a month, will see a third check in March. Shon Anderson, chief wealth strategist of Anderson Financial Strategies, joined Cheddar News to provide tips on how to improve your financial position with that extra pay.
Tesla shareholders filed a lawsuit against the company and Elon Musk, accusing the billionaire of overstating the capabilities of the electric vehicle's self-driving software.
Janice Gassam Asare, workplace equity consultant and the founder of Black White Green (BWG) Business Solutions, discusses supporting Black-owned businesses outside of Black History Month.
