If early reviews are any indication, Snap’s decision to overhaul its messaging app may have backfired with its key teen demographic.
And Daily Beast reporter Taylor Lorenz says the changes may not bring in enough “older” users over the age of 25 to make up the difference.
“It’s going to have to provide a more compelling use case for them,” she told Cheddar. “Older users are not looking to chat on it. A lot of them use other chat platforms -- Stories has been taken over by Instagram.”
Snap has seen backlash from younger users over a complete redesign that was rolled out globally last week. When announcing the new look, CEO Evan Spiegel said the changes separate the platform from the rest of social media and strengthen its relationship with users and the media.
Lorenz says that could mean the app becomes more of news destination, but whether the strategy pays off remains to be seen.
“They’re hoping to have 10 thousand tiles on the right hand side, so that’s a big opportunity to sell ad inventory. But I think they’re going to need to come up with more unique products, and I think they’re going to have a really hard time competing with Facebook and Instagram who have so much data.”
And for those hoping the company will revert to its old design, Lorenz says not to hold their breath.
“There is less than a zero chance, I’m so sorry to all the youngsters out there. There’s no going back, unfortunately, for them.”
For full interview [click here](https://cheddar.com/videos/snapchats-teen-revolt).
Stocks are ticking higher on Wall Street early Monday ahead of a big week for central banks and interest rates around the world.
Billionaire investor turned philanthropist George Soros is ceding control of his $25 billion empire to a younger son, Alexander Soros, according to an exclusive interview with The Wall Street Journal published online Sunday.
UBS said Monday that it has completed its takeover of embattled rival Credit Suisse, nearly three months after the Swiss government hastily arranged a rescue deal to combine the country's two largest banks in a bid to safeguard Switzerland’s reputation as a global financial center and choke off market turmoil.
Gene sequencing test maker Illumina Inc. said Sunday that its board has accepted the resignation of its CEO and director, Francis deSouza, effective immediately.
“Any consumer can tell you that online airline bookings are confusing enough," said William McGee, an aviation expert at the American Economic Liberties Project. "The last thing we need is to roll back an existing protection that provides effective transparency.”
Cheddar News checks in to see what to look out for Next Week on the Street as former president Donald Trump makes an appearance in federal court after being indicted. Investors will also keep an eye on the Federal Reserve meeting to see what comes out of that while earnings continue to pour in.
Google will launch its long-delayed News Showcase product this summer.
Walmart is expanding its HIV treatments, planning to add over 80 specialty facilities across nearly a dozen states by the end of the year.
The Internal Revenue Service said there are about $1.5 billion in unclaimed tax refunds dating back to 2019.
General Motors will allow its electric vehicles to use Tesla charging stations across the country.
