If early reviews are any indication, Snap’s decision to overhaul its messaging app may have backfired with its key teen demographic.
And Daily Beast reporter Taylor Lorenz says the changes may not bring in enough “older” users over the age of 25 to make up the difference.
“It’s going to have to provide a more compelling use case for them,” she told Cheddar. “Older users are not looking to chat on it. A lot of them use other chat platforms -- Stories has been taken over by Instagram.”
Snap has seen backlash from younger users over a complete redesign that was rolled out globally last week. When announcing the new look, CEO Evan Spiegel said the changes separate the platform from the rest of social media and strengthen its relationship with users and the media.
Lorenz says that could mean the app becomes more of news destination, but whether the strategy pays off remains to be seen.
“They’re hoping to have 10 thousand tiles on the right hand side, so that’s a big opportunity to sell ad inventory. But I think they’re going to need to come up with more unique products, and I think they’re going to have a really hard time competing with Facebook and Instagram who have so much data.”
And for those hoping the company will revert to its old design, Lorenz says not to hold their breath.
“There is less than a zero chance, I’m so sorry to all the youngsters out there. There’s no going back, unfortunately, for them.”
For full interview [click here](https://cheddar.com/videos/snapchats-teen-revolt).
Before the SAG-AFTRA strike, this was the weekend “Dune: Part Two” was supposed to open. When Warner Bros. and Legendary pushed that opening back to March 2024 and no other blockbuster stepped in to take its spot.
A growing number of Californians are planting agave to be harvested forz use in spirits. The trend is fueled by the need to find hardy crops that don’t need much water and a booming appetite for premium alcoholic beverages.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we highlight Paramount, Maersk, Starbucks, Uber, Lyft and Beyond Meat.
With Donald Trump due on the witness stand next week, testimony from his adult sons in his civil business fraud trial wrapped up Friday with Eric Trump saying he relied completely on accountants and lawyers to assure the accuracy of financial documents key to the case.
DraftKings reported better-than-expected revenue in the third quarter.
Wallet Hub released a list of the 10 states with the highest median monthly student loan payments.
Oil and gas giant BP will purchase electric vehicle chargers from Tesla for $100 million.
Reports say olive oil prices have jumped 75% since January of 2021.
The big three car companies for GM and Stellantis have agreed to pay striking workers as they spend time on the picket line, according to The Wall Street Journal.
Elon Musk is making a big prediction about artificial intelligence and the jobs market.
