People want to snack but also not feel guilty about it. That's why Sonoma Brands has committed to developing brands and new products that are as yummy as they are healthy. Jon Sebastiani is the founder of Sonoma Brands and before that Sebastiani created Krave Jerky. Sebastiani explained that Krave helped path the path for Sonoma Brands. It was the first food brand that he pursued that was both healthy and delicious. Smashmallow is one of the brands that Sonoma Brands incubated. Now, Smashmallow is becoming independent after closing a $10 million funding round with Sonoma and Velocity Made Good Partners. Closing a $10 million funding round with Sonoma Brands and Velocity Made Good (VMG) Partners. The product will be distributed through Target stores next month.

Share:
More In Culture
Peloton Stock Jumps After CEO John Foley Disputes Reports in Open Letter to Company Employees
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
Outlines Raises $1 Million in Pre-Seed Funding & Unveils Flagship Product, The Shower Liner System
Home essentials maker Outlines announced its launch at the beginning of 2022, along with $1 million in pre-seed funding led by Social Impact Capital. Outlines says it is re-imagining how we keep our homes clean while also reducing plastic waste. The company's debut product, the Shower Liner System, is made of long-lasting materials, including easy-to-recycle plastic. Outlines co-founder and CEO Luke Young and co-founder and COO Megan Ceryanec joined Cheddar News' Closing Bell to discuss.
NCAA Updates Policy For Transgender Student Athletes
The NCAA has updated its policy on transgender athletes, allowing each sport’s national governing body to make its own decisions for transgender participation. The new rule is in line with recent changes from the U.S. and International Olympic and Paralympic Committees. Joanna Hoffman, communications director of Athlete Ally, joined Cheddar News to discuss the potential impact of the new rule on the transgender community.
Will Forte to Host SNL With Musical Guest Måneskin
"Saturday Night Live" alum Will Forte is hosting the late-night comedy show this weekend alongside musical guest, Måneskin. Forte, who spent a decade working on the iconic NBC show, is currently starring in "MacGruber," the SNL-sketch-turned-movie that is now streaming on Peacock as a tv series.
TikTok to Test Paid Subscription Model on Its Platform
TikTok recently announced that it is testing a paid subscription model. The news comes days after Instagram publicized a similar service. TikTok has made $2.3 billion from in-app purchases, but mostly through tips, in 2021, showing that its users may be open to spending money on the platform.
Load More