People want to snack but also not feel guilty about it. That's why Sonoma Brands has committed to developing brands and new products that are as yummy as they are healthy. Jon Sebastiani is the founder of Sonoma Brands and before that Sebastiani created Krave Jerky. Sebastiani explained that Krave helped path the path for Sonoma Brands. It was the first food brand that he pursued that was both healthy and delicious. Smashmallow is one of the brands that Sonoma Brands incubated. Now, Smashmallow is becoming independent after closing a $10 million funding round with Sonoma and Velocity Made Good Partners. Closing a $10 million funding round with Sonoma Brands and Velocity Made Good (VMG) Partners. The product will be distributed through Target stores next month.

Share:
More In Culture
The Second Annual 'Catch a Clean Wave' Initiative
Kona Brewing Co., pro surfer Anna Gudauskus, and surf photographer Sarah Lee are embarking on an 1,500+ mile beach cleanup down the East Coast. Gudauskus and Lee join Cheddar News to discuss the initiative.
MLK Jr. Grandaughter Yolanda Renee King on the March For Our Lives Return to DC
March For Our Lives will be returning this weekend to Washington, DC, in the wake of the recent mass shooting seen throughout the country. Marchers include Yolanda Renee King, the only granddaughter of Martin Luther King Jr. She joined Cheddar News to discuss the importance of the march and activism in general. "I just think that it's so important to have these rallies because we need to demand to our leaders and politicians that they pass legislation and that and we actually need to see action," she said.
How Pride Portraits Uplifts the LGBTQ+ Community
'Pride Portraits' is a trans-led organization aiming to visually represent the LGBTQ+ community one photograph at a time. Eden Rose Torres, founder and president of Pride Portraits, joins Cheddar News to discuss its participants and the issues the LGBTQ+ community still faces.
Countdown to the 75th Annual Tony Awards
The 75th Annual Tony Awards will take place on Sunday, June 12. Cheddar News takes a closer look at who's nominated and what audiences can expect from the ceremony.
Ways to Determine Your Leadership Style; Advancing LGBTQ+ Equality
On this episode of ChedHER: Global VP of LinkedIn Sales Solutions explains how she leads a 1,000+ person team for LinkedIn's $1 billion business, and gives advice for determining your own unique leadership style; Chief Sales Officer at Xometry, joins ChedHER breaks down why women should consider careers in manufacturing, and what opportunities are available for them in this industry; Founder of Pride Live & Stonewall Day, joins ChedHER talks about the mission and story behind Pride Live, and what to expect from this year's Stonewall Day.
Ways to Find Your Unique Leadership Style
Alyssa Merwin, Global VP of LinkedIn Sales Solutions, joins ChedHER to discuss how she leads a 1,000+ person team for LinkedIn's $1 billion business, and gives advice for determining your own unique leadership style.
Load More