*By Conor White*
Most movie studios would be happy when one of its films earns first-place at the box office on its opening weekend. Disney is not one of those studios.
Studio execs are wondering what went wrong after "Solo: A Star Wars Story" took in $103 million in four days, including the Memorial Day holiday weekend. That's an underwhelming box-office debut for a "Star Wars" movie.
"Sounds like a lot of money, but it's not for a 'Star Wars' film. Not even close," said Julian Roman, a contributing editor at Movie Web.
Roman suggested the "Star Wars" producers take a page out of another movie franchise's playbook to re-invigorate their sci-fi productions.
"I think what Kathleen Kennedy and LucasFilm have to do is do what Kevin Feige and Marvel did, and get some better directors, some interesting stories, and make it less about these iconic characters, and have other people in the 'Star Wars' universe," Roman said. "Because you can only milk it for so long."
LucasFilm has been telling "Star Wars" stories, with many of the same characters, for more than 40 years, ever since "Episode IV- A New Hope," with new movies based on other characters expected. [Next up](https://www.hollywoodreporter.com/heat-vision/star-wars-boba-fett-movie-is-happening-james-mangold-direct-1113273) may be a movie based on the character of the bounty hunter, Boba Fett.
Roman said the studio needs to take the franchise in a different direction.
"They've got to mix it up a little bit," said Roman, who suggested the studio move away from the original canon of characters. "They can't hang their shingle on Luke Skywalker and Han Solo forever."
The "Solo" movie had been dogged by bad buzz after the directors Chris Miller and Phil Lord were fired more than halfway through filming. Their replacement, Ron Howard, reportedly re-shot more than 80 percent of the film.
"It's good enough," said Roman. "But it's not epic. It's not 'Star Wars' epic."
For the full interview, [click here](https://cheddar.com/videos/solo-bombs-at-the-box-office).
Cheddar sits down with Vivian Young, Head of Asian and Pacific Islander Affairs at JPMorgan Chase, at JPMorgan Chase's Women on the Move Leadership Day to discuss her experience being the first person to hold this type of position at the firm, and how she's forging a path forward for the API community.
Cheddar sits down with Tiffany Yu, CEO and Founder of Diversability, at JPMorgan Chase's Women on the Move Leadership Day to discuss how she's building up a global movement to rebrand disability through the power of community.
Kim Perell, Author of 'JUMP: Dare to Do What Scares You in Business and Life,' joins ChedHER to discuss the different types of career 'jumps' out there, and the keys to making a career change a success.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
The largest car search platform in India, Cardekho, recently raised $250 million in what the company calls a pre-IPO round led by leapfrog investments. The funding bumps CarDekho above unicorn status with a $1.2 billion valuation. The company currently has a catalogue of more than 3,000 pre-owned cars for online purchases and hopes to expand with the new funding. Partner and co-head of South Asian investment for LeapFrog Stewart Langdon joins Cheddar News' Closing Bell to discuss.
Actor Jade Wu joined Cheddar's "Between Bells" to discuss her role in the recently premiered film "Snakehead" and its depiction of organized crime in New York City's Chinatown. Wu also talked about the iconic place becoming its own character in the film and what it meant to shoot scenes on location. Discussing her career, she noted the significance of being part of a nearly all-Asian cast compared to often being the lone Asian actor on projects.
Thuc Vu, CEO and co-founder of Ohmnilabs, joins 'Cheddar Innovates' to discuss how robots are playing a role in the return to the office, and what's in store for the future of the robotics industry.
Jordan Bem, Founder and CEO of Moliving, joins 'Cheddar Innovates' to discuss how it's creating a mobile, flexible model of hotel rooms to help hotels keep up with seasonal demand, and how its models are made with sustainability in mind.
