*By Conor White*
Most movie studios would be happy when one of its films earns first-place at the box office on its opening weekend. Disney is not one of those studios.
Studio execs are wondering what went wrong after "Solo: A Star Wars Story" took in $103 million in four days, including the Memorial Day holiday weekend. That's an underwhelming box-office debut for a "Star Wars" movie.
"Sounds like a lot of money, but it's not for a 'Star Wars' film. Not even close," said Julian Roman, a contributing editor at Movie Web.
Roman suggested the "Star Wars" producers take a page out of another movie franchise's playbook to re-invigorate their sci-fi productions.
"I think what Kathleen Kennedy and LucasFilm have to do is do what Kevin Feige and Marvel did, and get some better directors, some interesting stories, and make it less about these iconic characters, and have other people in the 'Star Wars' universe," Roman said. "Because you can only milk it for so long."
LucasFilm has been telling "Star Wars" stories, with many of the same characters, for more than 40 years, ever since "Episode IV- A New Hope," with new movies based on other characters expected. [Next up](https://www.hollywoodreporter.com/heat-vision/star-wars-boba-fett-movie-is-happening-james-mangold-direct-1113273) may be a movie based on the character of the bounty hunter, Boba Fett.
Roman said the studio needs to take the franchise in a different direction.
"They've got to mix it up a little bit," said Roman, who suggested the studio move away from the original canon of characters. "They can't hang their shingle on Luke Skywalker and Han Solo forever."
The "Solo" movie had been dogged by bad buzz after the directors Chris Miller and Phil Lord were fired more than halfway through filming. Their replacement, Ron Howard, reportedly re-shot more than 80 percent of the film.
"It's good enough," said Roman. "But it's not epic. It's not 'Star Wars' epic."
For the full interview, [click here](https://cheddar.com/videos/solo-bombs-at-the-box-office).
Jill Wagner is joined by Baker to talk about kids and vaccines: we finally know how many young kids are getting vaccinated. Plus, Democrats are working on a Plan B for paid family leave. And the salad chain Sweetgreen goes public.
Miami's biggest Latin music festival is back next month. Vibra Urbana is kicking off its two-day, star-studded show on December 18 and 19. Puerto Rican veteran Don Omar is among the top headliners of the event. Javier Caso, co-founder of Vibra Urbana Festival, joins Cheddar News to preview the event.
Bitcoin is getting a makeover. It's the first upgrade in four years for the cryptocurrency. The Taproot update offers greater transaction privacy and efficiency and will unlock the potential for smart contracts. Jeff Roberts, executive editor of Decrypt, joins Cheddar News to breakdown what this upgrade means for investors.
The nation's largest alcohol e-commerce and delivery platform is getting even bigger. Drizly is now collaborating with 7-Eleven to deliver alcohol in under 60 minutes from 7-eleven's 1,200 stores. The companies plan to expand the collaboration in the coming months. Cathy Lewenberg, COO at Drizly, joins Cheddar News to talk about the new collaboration.
Congress declared November as National Hip Hop History Month, the bill was co-sponsored by Congresswoman Maxine Waters and Congressman Jamaal Bowman. Rocky Bucano, executive director and president of the Universal Hip Hop Museum, joins Cheddar News to talk about the genre's impact on pop culture.
Netlify, a platform that builds, deploys and hosts websites and apps, raised $105 million dollars in a Series D round, now valuing the company at $2 billion. Along with the funding, Netlify is also announcing the acquisition of the company OneGraph. Netlify says OneGraph's technology will drive a new wave of innovation on its platform, by making it easier to compose apps with the best developer tools available. Netlify co-founder and CEO Matt Biilmann joined Cheddar News' Closing Bell to discuss.
Chip Paucek, CEO and co-founder of 2U, an educational tech company, joined Cheddar's "Closing Bell" to talk about the company's $800 million acquisition of online course provider edX featuring curriculum from Harvard and MIT. He noted that added services will provide 2U users with high quality, free options. "Us coming together with edX should allow us to really continue to drive affordability for people to unlock their own potential in a variety of different kinds of programs," he said.
