*By Conor White*
Most movie studios would be happy when one of its films earns first-place at the box office on its opening weekend. Disney is not one of those studios.
Studio execs are wondering what went wrong after "Solo: A Star Wars Story" took in $103 million in four days, including the Memorial Day holiday weekend. That's an underwhelming box-office debut for a "Star Wars" movie.
"Sounds like a lot of money, but it's not for a 'Star Wars' film. Not even close," said Julian Roman, a contributing editor at Movie Web.
Roman suggested the "Star Wars" producers take a page out of another movie franchise's playbook to re-invigorate their sci-fi productions.
"I think what Kathleen Kennedy and LucasFilm have to do is do what Kevin Feige and Marvel did, and get some better directors, some interesting stories, and make it less about these iconic characters, and have other people in the 'Star Wars' universe," Roman said. "Because you can only milk it for so long."
LucasFilm has been telling "Star Wars" stories, with many of the same characters, for more than 40 years, ever since "Episode IV- A New Hope," with new movies based on other characters expected. [Next up](https://www.hollywoodreporter.com/heat-vision/star-wars-boba-fett-movie-is-happening-james-mangold-direct-1113273) may be a movie based on the character of the bounty hunter, Boba Fett.
Roman said the studio needs to take the franchise in a different direction.
"They've got to mix it up a little bit," said Roman, who suggested the studio move away from the original canon of characters. "They can't hang their shingle on Luke Skywalker and Han Solo forever."
The "Solo" movie had been dogged by bad buzz after the directors Chris Miller and Phil Lord were fired more than halfway through filming. Their replacement, Ron Howard, reportedly re-shot more than 80 percent of the film.
"It's good enough," said Roman. "But it's not epic. It's not 'Star Wars' epic."
For the full interview, [click here](https://cheddar.com/videos/solo-bombs-at-the-box-office).
This year on Black Friday, the National Basketball Players Association launched a traveling NBPA-branded holiday pop-up called 'NBPA 450 Gives.' This was a 14-day long experiential and digital activation showcasing the best gifts for this holiday season, featuring items from black-owned businesses to celebrate Google's black-owned Friday initiative. JD sat down with Brooklyn Nets player, Blake Griffin, who helped launch this initiative.
The one-hour special 'Cannabiz: Legalization Goes Mainstream' explores the state of marijuana. Cheddar News is joined by Rep. Earl Blumenauer (D-OR), Village CEO Dan Pettigrew, and many more.
Bitcoin is still struggling to hold $47,000 and is well off from the near $68,000 high it saw in November. As the Federal Open Market Committee wraps up its two-day monetary policy meeting, some crypto investors are worried as they wait for news on policy. Shiv Madan, CEO of Moonwalk joins Cheddar News to discuss what's in store for the industry.
After becoming the must-have app in 2020, TikTok continues to be a dominant force in the music industry. According to TikTok's 2021 music report, 430 songs exceeded 1 billion video views on the platform this year, three times as many songs as last year. TikTok's music editorial lead, William Gruger, joined Cheddar News to discuss.
The Trevor Project released its latest extensive peer-revied study examining hormone therapy among transgender and nonbinary youth. The article is the first large-scale study to examine the relationship between receiving gender-affirming hormone therapy and rates of depression and suicide risk. Jonah DeChants, a lead research scientist for The Trevor Project, joined Cheddar News to discuss.
'And Just Like That' viewers we're left speechless after Carrie Bradshaw's 'Mr.Big' suffered a heart attack post-peloton ride and died in the show's premiere episode last week. This death by peloton caused a real-life hit to the company's stock, but it appears peloton has already bounced back. Tiffany Rolfe, R/GA's Global Chief Creative Officer, joins Cheddar News to discuss.
