*By Conor White*
Most movie studios would be happy when one of its films earns first-place at the box office on its opening weekend. Disney is not one of those studios.
Studio execs are wondering what went wrong after "Solo: A Star Wars Story" took in $103 million in four days, including the Memorial Day holiday weekend. That's an underwhelming box-office debut for a "Star Wars" movie.
"Sounds like a lot of money, but it's not for a 'Star Wars' film. Not even close," said Julian Roman, a contributing editor at Movie Web.
Roman suggested the "Star Wars" producers take a page out of another movie franchise's playbook to re-invigorate their sci-fi productions.
"I think what Kathleen Kennedy and LucasFilm have to do is do what Kevin Feige and Marvel did, and get some better directors, some interesting stories, and make it less about these iconic characters, and have other people in the 'Star Wars' universe," Roman said. "Because you can only milk it for so long."
LucasFilm has been telling "Star Wars" stories, with many of the same characters, for more than 40 years, ever since "Episode IV- A New Hope," with new movies based on other characters expected. [Next up](https://www.hollywoodreporter.com/heat-vision/star-wars-boba-fett-movie-is-happening-james-mangold-direct-1113273) may be a movie based on the character of the bounty hunter, Boba Fett.
Roman said the studio needs to take the franchise in a different direction.
"They've got to mix it up a little bit," said Roman, who suggested the studio move away from the original canon of characters. "They can't hang their shingle on Luke Skywalker and Han Solo forever."
The "Solo" movie had been dogged by bad buzz after the directors Chris Miller and Phil Lord were fired more than halfway through filming. Their replacement, Ron Howard, reportedly re-shot more than 80 percent of the film.
"It's good enough," said Roman. "But it's not epic. It's not 'Star Wars' epic."
For the full interview, [click here](https://cheddar.com/videos/solo-bombs-at-the-box-office).
The record-breaking success of "Squid Game" on Netflix has many media companies competing to produce, stream, and invest in new content from South Korea. Netflix has spent half a billion dollars on developing Korean content this year, and other streaming services are taking note. Seth Schachner, managing director at StratAmericas and digital business executive, joins Cheddar News to discuss.
The two tech- billionaires Elon Musk and Jack Dorsey are the latest voices to discuss the new hypothetical internet called Web 3.0. According to the billionaires, the new concept is just a "marketing buzzword" and cannot exist without venture capitalists or large backing. However, advocates of the Web 3.0 believe this decentralized space is the next big thing to help put ownership back into the hands of the people. Senior News Editor at The Verge, Richard Lawler, joined Cheddar to discuss more.
This year, the games market will generate total revenues of $180.3 billion dollars, a significant increase from 2020. While the industry continues to grow and expand into new spaces, such as the metaverse, there is still plenty of room for growth and reform in this male-dominated market. Katie Robinson, content creator, joins Cheddar News to discuss.
Jacob Channel, Senior Economic Analyst at LendingTree, joins Cheddar to discuss some of the most family-friendly metros in the U.S., and tips for house hunting for a family in the new year.
The hit series "Cobra Kai" on Netflix is about to drop the fourth season on December 31. Jacob Bertrand, who plays Eli "Hawk" Moskowitz, joined Cheddar to talk about what viewers can expect from his character in the upcoming season and why it translates so well with new audiences as well as fans of the original "Karate Kid" film. Bertrand also discussed his podcast with series co-star Xolo Maridueña called "Lone Lobos."
The theme for this year's Waterford Crystal Times Square New Year's Eve Ball is the 'Gift of Wisdom.' Waterford Crystal's Master Artisan Tom Brennan joins Cheddar News to discuss the story behind this year's theme, how Covid is impacting New Year's celebrations and some surprising facts about the Waterford Times Square ball.
Ron Gutman, Co-CEO of Intrivo, joins Cheddar News to discuss how the company is creating a test and tech solution for Covid testing called 2Gather, and how it's using data-driven digital diagnostics to make these tests widely available and affordable.
Despite challenges like inflation, labor and product shortages, and the Omicron variant, holiday sales saw record levels of growth this year, according to a new report from Mastercard SpendingPulse. The group reports on national retail sales across all payment types, finding that holiday sales rose at the fastest pace in 17 years this year. Mastercard senior advisor and former chariman and CEO of Saks Incorporated Steve Sadove joined Cheddar News' Closing Bell to discuss.
Dr. Saralyn Mark, COVID-19 leader at the American Medical Women's Association and former senior medical advisor at the White House, joins Cheddar News' Closing Bell, where she says people should reconsider their plans for New Year's Eve due to the high transmissibility of the Omicron variant and adds that we should be using the resources at our disposal to make the best decisions.
