*By Conor White*
Most movie studios would be happy when one of its films earns first-place at the box office on its opening weekend. Disney is not one of those studios.
Studio execs are wondering what went wrong after "Solo: A Star Wars Story" took in $103 million in four days, including the Memorial Day holiday weekend. That's an underwhelming box-office debut for a "Star Wars" movie.
"Sounds like a lot of money, but it's not for a 'Star Wars' film. Not even close," said Julian Roman, a contributing editor at Movie Web.
Roman suggested the "Star Wars" producers take a page out of another movie franchise's playbook to re-invigorate their sci-fi productions.
"I think what Kathleen Kennedy and LucasFilm have to do is do what Kevin Feige and Marvel did, and get some better directors, some interesting stories, and make it less about these iconic characters, and have other people in the 'Star Wars' universe," Roman said. "Because you can only milk it for so long."
LucasFilm has been telling "Star Wars" stories, with many of the same characters, for more than 40 years, ever since "Episode IV- A New Hope," with new movies based on other characters expected. [Next up](https://www.hollywoodreporter.com/heat-vision/star-wars-boba-fett-movie-is-happening-james-mangold-direct-1113273) may be a movie based on the character of the bounty hunter, Boba Fett.
Roman said the studio needs to take the franchise in a different direction.
"They've got to mix it up a little bit," said Roman, who suggested the studio move away from the original canon of characters. "They can't hang their shingle on Luke Skywalker and Han Solo forever."
The "Solo" movie had been dogged by bad buzz after the directors Chris Miller and Phil Lord were fired more than halfway through filming. Their replacement, Ron Howard, reportedly re-shot more than 80 percent of the film.
"It's good enough," said Roman. "But it's not epic. It's not 'Star Wars' epic."
For the full interview, [click here](https://cheddar.com/videos/solo-bombs-at-the-box-office).
Premio Lo Nuestro 2022 is kicking off awards season this month with its 34th show. The star-studded event will include performances from Pitbull, Luis Fonsi — and even Sting with his new Spanish-language single "Por Su Amor." Ignacio Meyer, the vice president of music and non-scripted entertainment, Univision, joined Cheddar News to talk about the music award show details. "We’ve actually still got plenty of surprises that were going to be announcing," Meyer said. "We're not done announcing the star power just yet." Singer Camilo leads with 10 nominations going into the event.
Black spending power reached a record $1.6 Trillion in a 2021 report from the University of Georgia Selig Center for Economic Growth. Ayesha Selden, certified financial planner, breaks down why real estate is the key to closing the racial wealth gap and how Black Americans are using social media to improve financial literacy. "If we look at home ownership as being a primary driver of wealth, when you look at the equity that Americans have in their homes, that equity can be used to buy additional assets like other rental properties. That equity can be used to educate our children," Selden said, noting that lower rates of home ownership meant Black Americans tend to incur more debt on average for their student loans.
On this episode of Cheddar Reveals, Dr. Kate Strasdin, fashion historian & senior lecturer in Cultural Studies at Falmouth University, discusses the lessons industry leaders draw from history to make fashion more sustainable today; Kendall Becker, fashion editor and trend forecaster, forecasts the hottest trends of 2022, and what will be left in 2021; Cheddar gets a look at Curiosity Stream's 'Going Circular.'
Dr. Kate Strasdin, fashion historian & senior lecturer in Cultural Studies at Falmouth University, joins Cheddar Reveals to discuss the lessons industry leaders draw from history to make fashion more sustainable today.
A new survey from Etoro suggests that talking crypto might actually help Americans on the dating scene find love...or at least land another date. The survey found that 74% of respondents would be more interested in going on a second date with a person that pays the bill in Bitcoin. Callie Cox, Etoro's U.S. investment analyst, joined Cheddar News to discuss.
Energy Vault, the company developing sustainable, grid-scale energy storage solutions, is now trading on the New York Stock Exchange following the completion of its business combination with Novus Capital Corporation II. Energy Vault develops sustainable, grid-scale energy storage solutions designed to advance the transition to a carbon free, resilient power grid. Robert Piconi, co-founder and CEO of Energy Vault, joins Cheddar News' Closing Bell to disucss.
A new mobile app has launched just in time for Valentine's Day. Our.Love bills itself as an A.I.-powered, gamified, relationship wellness app for couples. The app is set in what the company calls the Coupleverse, a virtual world where each couple can build a virtual relationship home as they also build their real-world relationship. Founder and CEO Tal Zlotnitsky joined Cheddar to discuss how the app works. "The concept behind Our.Love is to give people the opportunity to understand where they stand in their relationship through very simple metrics that we provide within the app that will help them in real-time, see where they stand, see where their partner is, and be able to get closer together," he said.
