*By Conor White*
Most movie studios would be happy when one of its films earns first-place at the box office on its opening weekend. Disney is not one of those studios.
Studio execs are wondering what went wrong after "Solo: A Star Wars Story" took in $103 million in four days, including the Memorial Day holiday weekend. That's an underwhelming box-office debut for a "Star Wars" movie.
"Sounds like a lot of money, but it's not for a 'Star Wars' film. Not even close," said Julian Roman, a contributing editor at Movie Web.
Roman suggested the "Star Wars" producers take a page out of another movie franchise's playbook to re-invigorate their sci-fi productions.
"I think what Kathleen Kennedy and LucasFilm have to do is do what Kevin Feige and Marvel did, and get some better directors, some interesting stories, and make it less about these iconic characters, and have other people in the 'Star Wars' universe," Roman said. "Because you can only milk it for so long."
LucasFilm has been telling "Star Wars" stories, with many of the same characters, for more than 40 years, ever since "Episode IV- A New Hope," with new movies based on other characters expected. [Next up](https://www.hollywoodreporter.com/heat-vision/star-wars-boba-fett-movie-is-happening-james-mangold-direct-1113273) may be a movie based on the character of the bounty hunter, Boba Fett.
Roman said the studio needs to take the franchise in a different direction.
"They've got to mix it up a little bit," said Roman, who suggested the studio move away from the original canon of characters. "They can't hang their shingle on Luke Skywalker and Han Solo forever."
The "Solo" movie had been dogged by bad buzz after the directors Chris Miller and Phil Lord were fired more than halfway through filming. Their replacement, Ron Howard, reportedly re-shot more than 80 percent of the film.
"It's good enough," said Roman. "But it's not epic. It's not 'Star Wars' epic."
For the full interview, [click here](https://cheddar.com/videos/solo-bombs-at-the-box-office).
This episode of On The Job presented by ADP: Cheddar takes a deep dive into how offices in Silicon Valley are handling return-to-office policies with Jesse Levinson, Cofounder and CTO of Zoox; Bob Lockett, Chief Diversity & Talent Officer at ADP breaks down the importance of flexibility at work and how to approach compensation in order to improve retention; Pamela Rucker, CIO Advisor and Instructor for Harvard Professional Development, explains how A.I. can play a role in sustainability efforts and what business leaders need to know about ESG.
Jeremy Kim and Wootak Kim, content creators and the stars of the ‘Under the Influence’ podcast and YouTube series, joined Cheddar News to talk about using their platform to help other Asian American creators. "When we were kind of like coming up with the show idea, there's like so many other people that we really respect or look up to or that interesting stories that will never get the chance to be seen by anybody else," said Jeremy Kim. "And so that's the kind of the platform that we wanted to create."
Chantel Powell, Co-Founder and CEO of Play Pits, joins Cheddar News to discuss how she's grown her business from making it in her very own home to being sold on the shelves in Target stores across the nation, and break down how her business remained resilient throughout the pandemic.
Coming off of their face masks endeavor, Jill Zarin of "The Real Housewives of New York City," and her daughter Ally Shapiro, CMO of JIll & Ally, join Cheddar News to discuss their latest product: crystal manifestation candles. "We have tigers eye, we have amethyst, we have lapis, and alone those could be almost the price of the candle," said Zarin. "We were really able to do it in an affordable way, and if you don't know how to manifest or what that even means, we do it for you on the candle." Zarin also dished on the new season of "Real Housewives Ultimate Girls Trip."
Catching you up on the entertainment headlines of the day with the new "Thor: Love and Thunder" trailer, Tom Cruise saying that he sees every movie that's in theaters, Lucasfilm warning Black actor Moses Ingram starring in "Obi-Wan Kenobi" about a potential racist backlash, and more.
Liana Guzmán, CEO of FOLX Health, joins Cheddar News to discuss the company launching billboards across the country in response to anti-LGBTQ+ legislation.
