Socially Conscious Consumers Got Spotify to Change Its Tune
*By Britt Terrell*
Spotify's decision to remove the R&B artist R.Kelly's songs from parts of its streaming music platform was a considered response to consumers' demands that brands behave in a more socially responsible way.
"These social movements typically backed by large groups of young users are pressuring companies to take a stance," said Phillip Tracy, a tech writer for The Daily Dot.
According to a 2015 Nielsen [report](https://www.forbes.com/sites/sarahlandrum/2017/03/17/millennials-driving-brands-to-practice-socially-responsible-marketing/#3946f9034990), 66 percent of consumers are willing to spend more if a product comes from a sustainable brand. Millennial customers are even more demanding ー 81 percent of millennials expect their favorite companies to make public declarations of corporate citizenship.
To appeal to those sentiments, some brands are responding increasingly quickly to online calls to action when new controversies arise.
Spotify made a statement this week when it responded to a #MuteRKelly movement that started after the singer was [accused](http://www.vulture.com/2018/04/another-woman-is-accusing-r-kelly-of-sexual-misconduct.html) of sexually abusing women in a sex cult. Like the hashtag campaigns #MeToo and #TimesUp, the online effort around R.Kelly sought to hold the artist accountable in the marketplace.
Citing its new Hate Content and Hateful Conduct Policy, Spotify said it would no longer include R.Kelly's music in its algorithm and editorial-curated playlists.
Tracy said in an interview Friday with Cheddar that it's hard to say whether other streaming services such as Apple Music will follow Spotify's example.
Spotify has 75 million subscribers as of its first public earnings report earlier this month. Apple has 40 million.
For the full interview, [click here](https://cheddar.com/videos/spotify-takes-the-keys-from-ignition-2).
Mo Gawdat, author of 'Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World' joins Cheddar News to discuss his book that dives into the future of AI.
Mark Wagman, Managing Director at MediaLink, joins Cheddar News' Closing Bell to discuss the impact of Apple's iOS security change on fellow big tech companies Facebook, Snap, and Twitter. Apple now lets iOS users opt-out of cross-app data tracking - which hurt Facebook and Snap's advertising revenue in the third quarter.
Facebook has dominated the headlines over the past week. The social media giant reported earnings on Monday, has been in the crosshairs of lawmakers and is now expected to rebrand itself as it gears up for what it calls the metaverse. Daniel Newman, Founder & Principal Analyst at Futurum Research, joins Cheddar News' Closing Bell where he discusses what we should expect to see ultimately unfold.
Verizon is teaming with Amazon's Project Kuiper low-orbit satellites to help improve communications and internet connectivity. Sampath Sowmyanarayan, chief revenue officer for Verizon Business, joined Cheddar to talk about the relationship with Amazon and what customers can expect from the strategic partnership. He noted that the 5G expansion via the satellite network will benefit rural communities where internet and wireless access remains difficult.
Social media platforms TikTok, Snapchat, and YouTube are facing questions in DC about consumer protections, data security, and product safety for young users. Emily Birnbaum, tech lobbying and influence reporter at Politico, joined Cheddar to provide some background into what led to the congressional hearing and the potential outcome. Birnbaum noted that social media platforms have been attempting to distance themselves from Facebook and the ongoing bad press it garnered in recent months.
Cisco's Webex Hologram is looking to transform workspaces with augmented reality technology. Jeetu Patel, EVP and general manager of security and collaboration at Cisco, joined Cheddar to provide some details about the virtual workspace and discuss the industries that might benefit most from it. "We're in the era of flexibility and choice and inclusivity, where people want to make sure that they can work on their terms so that they've got complete flexibility in how they structure the day," Patel said.
