Socially Conscious Consumers Got Spotify to Change Its Tune
*By Britt Terrell*
Spotify's decision to remove the R&B artist R.Kelly's songs from parts of its streaming music platform was a considered response to consumers' demands that brands behave in a more socially responsible way.
"These social movements typically backed by large groups of young users are pressuring companies to take a stance," said Phillip Tracy, a tech writer for The Daily Dot.
According to a 2015 Nielsen [report](https://www.forbes.com/sites/sarahlandrum/2017/03/17/millennials-driving-brands-to-practice-socially-responsible-marketing/#3946f9034990), 66 percent of consumers are willing to spend more if a product comes from a sustainable brand. Millennial customers are even more demanding ー 81 percent of millennials expect their favorite companies to make public declarations of corporate citizenship.
To appeal to those sentiments, some brands are responding increasingly quickly to online calls to action when new controversies arise.
Spotify made a statement this week when it responded to a #MuteRKelly movement that started after the singer was [accused](http://www.vulture.com/2018/04/another-woman-is-accusing-r-kelly-of-sexual-misconduct.html) of sexually abusing women in a sex cult. Like the hashtag campaigns #MeToo and #TimesUp, the online effort around R.Kelly sought to hold the artist accountable in the marketplace.
Citing its new Hate Content and Hateful Conduct Policy, Spotify said it would no longer include R.Kelly's music in its algorithm and editorial-curated playlists.
Tracy said in an interview Friday with Cheddar that it's hard to say whether other streaming services such as Apple Music will follow Spotify's example.
Spotify has 75 million subscribers as of its first public earnings report earlier this month. Apple has 40 million.
For the full interview, [click here](https://cheddar.com/videos/spotify-takes-the-keys-from-ignition-2).
Food delivery giant DoorDash is acquiring European food delivery company Wolt. The all-stock deal is valued at $8.1 billion and is expected to close in the first half of 2022. The companies say they share a mission to build a global delivery platform. Gerber Kawasaki investment advisor Eva Agi joins Cheddar News' Closing Bell to discuss what the deal means for Doordash, as well as its customers and investors.
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Coinbase reported third quarter earnings yesterday and revenue did not at all meet estimates, with the company saying that it also saw a staggering decrease of about 1.4 million customers in comparison to the previous quarter. This comes in the same week where bitcoin and ethereum, two of its most important digital assets hit record highs. Martin Gaspar, research analyst at CrossTower explains how a soft crypto trading quarter contributed to the less-than-ideal revenue outcome.
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Iran is continuing to crack down on illicit bitcoin mining in the Islamic Republic after 227 mining rigs were seized. Businesses looking to run legal bitcoin mining operations have had to seek approval since 2019.
DoorDash is set to acquire European-based food delivery company Wolt in an $8.1 billion deal. Ann Berry, chief investment officer at media platform Wheelhouse, joined Cheddar to discuss how this positions DoorDash in the prepared food and potentially the grocery delivery space. "I do think that what DoorDash is trying to be thoughtful about now is how to take that there's been a shift in consumer behavior in terms of mobile ordering and delivery and try and apply it to other categories," she said, also pointing to its partnership with beauty supply company Ulta.
The Biden Administration has issued a new order aimed at all federal agencies which would order them to patch hundreds of cybersecurity vulnerabilities. Chief Evangelist at Intrusion Gary Davis and Chief Security Advisor at SentinelOne Morgan Wright, joined Cheddar to discuss more.
Tatenda Musapatike, Founder of the Voter Formation Project and former Political Ad Specialist at Facebook, joined Cheddar to discuss the outsized role social media plays in politics.
