Socially Conscious Consumers Got Spotify to Change Its Tune
*By Britt Terrell*
Spotify's decision to remove the R&B artist R.Kelly's songs from parts of its streaming music platform was a considered response to consumers' demands that brands behave in a more socially responsible way.
"These social movements typically backed by large groups of young users are pressuring companies to take a stance," said Phillip Tracy, a tech writer for The Daily Dot.
According to a 2015 Nielsen [report](https://www.forbes.com/sites/sarahlandrum/2017/03/17/millennials-driving-brands-to-practice-socially-responsible-marketing/#3946f9034990), 66 percent of consumers are willing to spend more if a product comes from a sustainable brand. Millennial customers are even more demanding ー 81 percent of millennials expect their favorite companies to make public declarations of corporate citizenship.
To appeal to those sentiments, some brands are responding increasingly quickly to online calls to action when new controversies arise.
Spotify made a statement this week when it responded to a #MuteRKelly movement that started after the singer was [accused](http://www.vulture.com/2018/04/another-woman-is-accusing-r-kelly-of-sexual-misconduct.html) of sexually abusing women in a sex cult. Like the hashtag campaigns #MeToo and #TimesUp, the online effort around R.Kelly sought to hold the artist accountable in the marketplace.
Citing its new Hate Content and Hateful Conduct Policy, Spotify said it would no longer include R.Kelly's music in its algorithm and editorial-curated playlists.
Tracy said in an interview Friday with Cheddar that it's hard to say whether other streaming services such as Apple Music will follow Spotify's example.
Spotify has 75 million subscribers as of its first public earnings report earlier this month. Apple has 40 million.
For the full interview, [click here](https://cheddar.com/videos/spotify-takes-the-keys-from-ignition-2).
Gparency, a company that says its mission is to revolutionize the commercial mortgage industry, raised $15 million in its first funding round - representing the largest ever seed round in the commercial real estate space. Gparency's service will allow landlords and real estate developers to receive funding directly from banks, without the need for a mortgage broker. The company says its new approach will give power back to the consumer. Gparency founder and CEO Ira Zlotowitz joins Cheddar News' Closing Bell to discuss.
Rapper and singer T-Pain is teaming up with Google this holiday season to encourage shoppers to support Black-owned businesses on Black Friday. Stephanie Horton, the director of marketing for Google Shopping, joined Cheddar to provide some details about T-Pain's new song, featuring Normani, in a new shoppable interactive film for the promotion. She also explained how Google worked with local artists in various states to create shoppable murals, where products seen in the artwork are discoverable online by simply pointing your camera at it.
Per a request from the UK singing sensation Adele after her new album "30" dropped on Friday, Spotify removed shuffle play as the default for albums. Adele tweeted about her request to the streaming service, arguing that an album's track sequence is intentional and that the songs should be listened to in that order.
Caleb Silver, the Editor-in-Chief for Investopedia, joined Wake Up With Cheddar to break down the latest in the Activision Blizzard sexual misconduct scandal. After 1,700 of the embattled video game maker's employees signed a petition demanding CEO Bobby Kotick step down, Kotick reportedly said he would step down if he can't turn the toxic workplace culture around quickly. Silver noted that the allegations go back years with settlements and lawsuits that indicate Kotick would have to be claiming ignorance of his own business or deliberately obfuscating his knowledge of what happened under his watch.
In 2022, all 3G networks will shutdown permanently. Sprint will be leading the charge as the first network to go dark on New Year's Day, and the rest will follow shortly thereafter. Ryan Johnston of Next Century Cities joins Cheddar News to discuss the importance of the shutdown, and how users who may be affected can act fast before they're left disconnected.
Jill and Carlo cover the developing story out of suburban Milwaukee, where a speeding SUV careened through a Christmas parade. Looters get more brazen in San Francisco, the missing Chinese tennis star resurfaces, and more.
