Social Media Trends To Watch For In Business In 2018
Social media is well-established as an important tool for businesses, but it can be hard to keep up with the latest and greatest online. We've put together a list of some of the top social media trends to look out for in 2018.
First off, watch out for more augmented reality. We expect platforms like Instagram and Snapchat to incorporate the technology more into their offerings as the year goes on.
Speaking of Instagram and Snapchat, another trend that will likely shape social media in 2018 is Instagram's growing edge over Snapchat. As users move in droves to Instagram, expect advertising dollars to do the same.
U.S. sports betting is booming as NFL and college football fuel massive activity. BetMGM CEO Adam Greenblatt breaks down trends, growth, and what’s next.
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With disengagement rising and hybrid work shifting, 'Everybody Matters' author Bob Chapman explains why treating people well could define the future of work.
We sat down with Ali Furman, U.S. Consumer Markets Industry Leader at consulting firm PwC to ask what trends she garnered from the initial data this year.