*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Video-sharing tech platform YouTube on Wednesday announced immediate bans on false claims that vaccines are dangerous and cause health issues like autism, cancer or infertility.
Alex Bell, a Post-Doctoral Scholar at UCLA, joins 'Cheddar Reveals' to discuss how exposure to innovation influences who becomes an inventor and how much genius has been lost over the years.
Instagram is putting a hold on the development of Instagram kids, geared towards children under 13, so it can address concerns about the vulnerability of younger users.
We're living in uncertain times due to the pandemic, and that means more flexible especially when we travel, according to top travel experts at Skift Global Forum 2021 in New York.
Powell on Wednesday shed new light on the possibility of launching a central bank digital currency (CBDC) in the U.S., and stakeholders in the worlds of both monetary policy and cryptocurrency took notice.
China’s central bank has declared all transactions involving Bitcoin and other virtual currencies illegal, stepping up a campaign to block use of unofficial digital money.
Neopets are making a new kind of comeback, this time in the form of non-fungible tokens (NFTs).
The European Union is unveiling plans that would require smartphone makers to adopt a single charging method for mobile devices.
Facebook's semi-independent oversight board says it will review the company's "XCheck," or cross check system following an investigation by The Wall Street Journal into the use of an internal system that has exempted high-profile users from some or all of its rules.
Activision Blizzard, one of the world’s most high-profile video game companies, has confirmed a regulatory probe and said it is working to address complaints of workplace discrimination.
