*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
For nearly a decade, bitcoin evangelists have sought SEC approval for a bitcoin-linked exchange-traded fund (ETF) in order to attract more investors into the crypto space.
Netflix has posted sharply higher third-quarter earnings thanks to a stronger slate of titles. Those include “Squid Game,” the dystopian show from South Korea that the company says became its biggest-ever TV show.
China says its launch of a new spacecraft was merely a test to see whether the vehicle could be re-used.
Facebook says it plans to hire 10,000 workers in the European Union over the next five years to work on a new computing platform.
The shift from China to the U.S. has convinced some long-time bitcoin miners that renewable energy and crypto mining may actually be a better match for each other than expected.
Hollywood’s Captain Kirk, 90-year-old William Shatner, has blasted into space in a convergence of science fiction and science reality.
Facebook will be introducing several features including prompting teens using its photo-sharing app Instagram to take a break and nudging them if they repeatedly look at the same content that's not conducive to their well-being.
Topps unveiled an expansion of its Godzilla NFT collections while New York Comic Con held a panel on the crypto collectibles showing the surging interest in the space.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Google is cracking down on digital ads promoting false climate change claims or being used to make money from such content, hoping to limit revenue for climate change deniers and stop the spread of misinformation on its platforms.
