Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Russia's invasion of Ukraine went hand in hand with cyberattacks against Ukrainian government websites and financial institutions. Cheddar News speaks with cybersecurity expert Karim Hijazi, CEO of Prevaillon, on why the Russian cyberwarfare is concerning to other nations.
Primit Parikh, Founder and COO of Transphorm, discusses how his company's utilization of gallium nitride semiconductors will prove to be a difference-maker in various sectors ranging from EVs to 5G.
Gino LoPinto, Operating Partner at E11EVEN Partners, discusses what E11EVEN Residences Beyond will have in store for potential buyers, and says his company has seen great success accepting crypto at both the E11EVEN Hotel & Residences and the E11EVEN nightclub so far.
Russia’s invasion of Ukraine sent the stock markets into a frenzy for the end of the week. Managing Director of Equity Research at Wedbush Securities, Dan Ives joined Cheddar News to discuss the shifts he expects for the stock market going forward. "It's going to be volatile. Put on the seat belts. I think we'll look back six, nine months. This was an opportunity, not the time to sell, especially some of the high quality names within tech — Microsoft, Apple leading the charge," he said.
Even amid the Great Resignation, the cannabis industry saw major job growth. As of January 2022, the legal industry supported more than 428,000 jobs — a 33 percent increase year-over-year, according to the sixth annual jobs report from Leafly, a website focused on cannabis use and education. Yoko Miyashita, CEO of Leafly, joined Cheddar News' Closing Bell to discuss. “You know we've got big moments coming ahead in New Jersey and New York with adult-use sales starting in New Jersey, hopefully by this fall, with New York quickly to follow," she said. "So we're hugely optimistic about the kind of job growth that those markets can drive with the right type of market setup.
