Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Oliver Gale, CEO and Co-founder of Panther Protocol, explains why the crypto industry is seeing a new wave of enthusiasm from Ukraine and discusses if any crypto-related sanctions can be placed on Russia due to the ongoing invasion.
Worker-first platform WorkWhile has raised $13 million dollars in a Series A round led by Reach Capital. WorkWhile says it connects the right workers to the right shifts. Hourly workers can use the company's platform to choose when, where and how they want to work. WorkWhile also says it hopes to help companies address the current labor shortage in the U.S. Jarah Euston, CEO and founder of WorkWhile, joins Cheddar News' Closing Bell to discuss.
Sachin Lulla, EY Consulting Advanced Manufacturing and Mobility Leader, joins Cheddar News to discuss real-world use cases and applications for IoT, and how IoT connects to sustainability.
According to the FAA, air travelers have been more out of line than usual in recent years. The FAA reports, the nation's airlines have had to deal with nearly 500 unruly passenger reports in just the first six weeks of 2022. Now, the CEO of Delta Airlines is asking the Department of Justice to introduce a "no-fly" list for passengers who have been convicted of an onboard disruption. However, critics of the proposal say this totally goes against civil liberties. Senior Policy Analyst at the ACLU Speech Privacy and Technology Project, Jay Stanley, joined Cheddar to discuss more.
