Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
On December 25, 2021, NASA got into the holiday spirit by launching the James Webb Space Telescope, the largest and most powerful space science observatory in history.
It is intended to succeed the Hubble Space Telescope as NASA's flagship mission in astrophysics and is able to view objects too old and distant for Hubble. Gregory Robinson, director of NASA's James Webb Space Telescope program, joins Cheddar News' Closing Bell to discuss the mission. "I think a lot of what we don't know today is what I'm expecting to find and certainly really understand what took place more than 13.5 billion years ago and see the formation of some of the first galaxies in our universe," said Robinson.
YouTube creator platform Spotter recently announced $200 million in Series D financing at a valuation of $1.7 billion, led by SoftBank Vision Fund 2. Spotter allows YouTubers to license the rights to their video catalogs in exchange for large sums of cash paid upfront. The company's clients include some of YouTube's most popular personalities, with a combined total of more than 1.2 billion subscribers. Aaron Debevoise, founder and CEO of Spotter, joins Cheddar News' Closing Bell to discuss.
The Russia-Ukraine conflict drags on — and global economies could see pandemic-era prices and supply chain issues come back full force. Both countries supply key commodities and materials, including semiconductor production. That sector, in particular, was hit hard by the pandemic and was just beginning to see a recovery when the invasion began. What happens next? Do companies have enough to fall back on and can they rely on pandemic-era measures to stay afloat? Everett Millman, Chief Market Analyst at Gainesville Coins, joins Closing Bell to discuss which sectors are being hit the hardest, rising prices, how consumers could feel the impact, and more.
Jamie Hemmings and Jilea Hemmings, owners and founders of Nourish + Bloom Market, join Cheddar News to talk about the inspiration behind creating their cashierless grocery store.
While crypto exchanges have been used to aid Ukraine amid the Russian invasion, critics point to possible sanction evasion on the Russian side using the same technology. Cheddar's Alex Vuocolo takes a closer look.
TikTok is extending the maximum length of its platform's clips to 10 minutes in length, a big leap from its three-minute cap, in order to keep up with competitors such as YouTube and Instagram Reels.
JPMorgan Chase celebrates black culture and our communities every day as we continue to celebrate Black History Month. Cheddar News is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their industries. Today we turn our focus to one leader helping shift the culture of amateur sports across the U.S through esports. CEO and Founder of PlayVS, Delane parnell, joined Cheddar to discuss more.
