Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
President Biden issued his first executive to begin determining how the United States will move forward on digital currencies. Charlotte Principato, a financial services analyst for Morning Consult, joined Cheddar News Wrap to discuss. "What this executive order says is that crypto is mainstream," she said. "The United States has put our hat in the race to create a central bank digital currency and one with the power of the U.S. dollar behind it, so I think it's a really exciting time for both the cryptocurrency and the digital asset world."
President Joe Biden on Wednesday signed a long-awaited executive order on cryptocurrencies, striking a careful balance between highlighting the risks of digital assets and touting their potential benefits.
The price of nickel, one of the key minerals needed to produce stainless steel and lithium-ion batteries, saw an unprecedented surge Tuesday amid fears that Western sanctions could cut off Russian supplies of the crucial commodity.
Apple on Tuesday unveiled a new version of its budget-priced iPhone that’s capable of connecting to ultrafast 5G wireless networks, an upgrade that has been available on the company’s upscale models for more than a year.
For Fadia Kader, the global head of strategic and media partnerships at social audio app Clubhouse, it's about pushing culture forward and connecting people with the biggest and brightest stars in music and entertainment.
Lie detectors don't work. In fact, the science behind them has been increasingly scrutinized since their inception. But they’re still being used in high-stakes scenarios with real consequences.
So, if lie detectors don’t actually work, why do we still use them?
