Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Cheddar catches up with Edwina Fitzmaurice, EY Chief Customer Success Officer, at South by Southwest in Austin, Texas to break down why artificial intelligence will not replace the jobs of humans, and why creatives are leading the way towards the metaverse.
As the Russia-Ukraine conflict continues to grow, so do concerns over the impact it could have on the international space community, and more specifically, the International Space Station. Those concerns come after Dmitry Rogozin, the director of Russia's state space agency, posted several tweets over the last few weeks in which he threatened to 'destroy Russia's cooperation on the ISS.' Olympia LePoint, rocket scientist and author of 'Answers Unleashed II: The Science of Attracting What You Want,' joined Cheddar News' Closing Bell to discuss.
U.S. markets closed the day at session lows as the Dow marked its fifth straight week of losses. Investors continue to weigh inflation and the ongoing Russia-Ukraine war and growing economic risk factors. George Seay, CEO of Annandale Capital, joins Cheddar News' Closing Bell to discuss.
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Auction-based advertising infrastructure startup Topsort
raised $8 million in a seed funding round. Topsort says companies like Google and Amazon have been making huge profits from auction-based advertising for decades, but that the technology is complicated, exclusive, and hard to build. The company is trying to be a solution, by offering an auction-based advertising API to smaller retailers and marketplaces. Regina Ye, CEO and co-founder of Topsort, joins Cheddar News' Closing Bell to discuss.
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