Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Transportation Secretary Pete Buttigieg joined Cheddar's Michelle Castillo from South By Southwest to boost President Biden's bipartisan infrastructure legislation and talk about the big transportation issues of the day, including electric vehicle charging infrastructure and the future of public transit. "It means we have a huge wind at our back delivering on the kinds of transportation solutions that are going to define the 2020's 2030s, 2040s even," he said. "And that's what makes it exciting to come to South by Southwest and talk with some of the people who are following these technologies and ideas the most closely and talk about where we're headed." Buttigieg also touched on the "Don't Say Gay" legislation in Florida, noting that such legislative pushes were likely coming from politicians deflecting from lacking answers to pressing economic concerns, in his opinion.
Social audio app Clubhouse reached $1 billion valuation milestone this January, and Fadia Kader, head of strategic media partnerships at Clubhouse, joined Cheddar News to talk about what its been doing to keep the drive going. "We are the category first leaders. We are 100 percent focused on social audio. It's not just a feature that we've just like bottled up and put on there. We are a medium that is 100 percent focused on community and social audio," she said.
Last year, CD sales grew for the first time since 2004, according to a new Recording Industry Association of America report. CDs were a leading format in the music industry in the 1990s when Spice Girls and TLC had us groovin'. If it feels like you've been hearing more golden oldies lately, you aren't alone. Classic music is having a serious moment, and it isn't likely to change any time soon. Baker Machado takes a closer look at what's driving this shift in the industry.
Catching you up on what you Need to Know on March 16, 2022, with updates on Ukraine and Russia, a container ship gets stuck in the Chesapeake Bay, Disney employees stage a walkout over the "Don't Say Gay" law in Florida, and NASA completes its first spacewalk of 2022.
