*By Britt Terrell* Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version. "It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis." Is Snap making a tool for publishers or is the app catering to its core users? Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/). As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers. "I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?" For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).

Share:
More In Technology
What Happens if Russia Leaves the International Space Station?
Tensions from the Russia-Ukraine war have spilled into space. The head of Russia's space agency has threatened to pull the country out of the International Space Station if sanctions aren't lifted on the country — but that doesn't seem to be happening any time soon. What would it mean if Russia really did leave the ISS, who would it harm the most, and what would the consequences be both for the other ISS partners, and private space travel? Casey Dreier, Chief Advocate & Senior Space Policy Adviser at The Planetary Society, joins Closing Bell to discuss.
Elon Musk To Join Twitter's Board Of Directors After Taking 9.2% Stake
Elon Musk is set to join Twitter's board of directors. This comes shortly after the Tesla CEO purchased a 9.2% stake in Twitter, sending shares surging as much as 27% and making him the largest shareholder in the social media company. Angelo Zino, Senior Industry Analyst at CFRA Research, joined Cheddar's Opening Bell to gives his take on the social media saga.
Load More