Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
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"Our focus at CityZenith is on helping cities to decarbonize," Jansen said. "We joined the World Economic Forum recently to work in their net-zero carbon cities program. So what digital twins can do here with cities is aggregate all this complex data around that issue: transport, building emissions, etc., and scenario-ize how they interrelate and then how to optimize the entire process of decarbonizing, which is itself complex."
General Motors and Honda are teaming up to produce more affordable electric vehicles. The two carmaking giant are looking to hit a price point of less than $30,000, a much lower price when compared to most other electric vehicles priced toward luxury buyers..
