Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
SpoonTEK is an eating utensil that uses new technology to enhance flavors. Co-founders Ken and Cameron Davidov join Cheddar News to explain how the high-tech silverware can not only boost taste but also the health of its user.
Judith Donath, Fellow at Harvard's Berkman Center, and the founder of the Sociable Media Group at the MIT Media Lab, joins Cheddar Reveals to take a trip back through the origins of the Internet and how it's shaped human behavior over decades.
Mike Liebhold, Distinguished Fellow and Senior Technology Researcher, Institute for the Future, joins Cheddar Reveals to discuss what the future of the internet holds and why cell phones could give way to glasses and headsets as the most common way to access the Internet.
Catching you up on what you need to know on April 26, 2022, with Elon Musk’s purchase of Twitter for $44 billion, Russia warning of a possible threat of World War III, the FDA approving a COVID treatment for children under 12, and more.
The annual Edison Awards dive into the latest in the world of technology and innovation. Each year at the ceremony, the Edison Lifetime achievement is awarded to select individuals who have made a difference in the space. Cheddar News sat down with the 2022 honoree, Carmichael Roberts, co-founder and managing partner at Material Impact, to discuss.
