Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Catching you up on what you need to know on April 28, 2022, with Elon Musk mocking Twitter's top legal exec Vijaya Gadde on the platform itself, a probe in George Floyd's death finding discrimination within the Minneapolis police force, the latest California drought leading to new water restrictions, and more.
Ford CFO John Lawler joined Cheddar News to talk about the auto giant's Q1 earnings report that beat on revenue and EPS. Despite the good numbers, Lawler spoke to challenges Ford had to navigate. "We also see the continued disruption to the supply chain impacting our production, and that hit us in the first quarter as well. So it kept us from having an even stronger quarter," he said. Lawler noted that chip shortages leading to the supply constraints should ease up throughout the year.
Tech giant Microsoft won a military contract for the production of its IVAS (integrated visual augmentation system) combat goggles, based on its HoloLens ARG tech, worth up to $21.9 billion over 10 years. However, the Pentagon is now saying that the device "has not yet demonstrated the capability to serve as a fighting goggle," and that the Army made mistakes in the program's initial stages by not clearly describing minimum performance standards. While testing continues, concerns have grown outside of the Defense Department to Congress and even within Microsoft itself. Cheddar's Ken Buffa takes a deeper look at the possible boondoggle.
