Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Cannabis tech company Dutchie raised $350 million in Series D Funding in October, and Ross Lipson, CEO and co-founder, joined Cheddar's "Closing Bell" to talk about how the funds will be used to grow the business. He noted that attracting the best talent, research and development, and expanding the brand's international reach are among the top priorities with this latest round of funding. Lipson also provided a breakdown of how his company "powers a dispensaries operations" through point of sales and e-commerce transactions.
Cloud data management company Informatica made its market debut on the New York Stock Exchange today under the ticker symbol INFA. Shares ending the day even after opening at $27.55. with shares priced at $29 apiece.
This is the second time the company has gone public after being founded back in 1993. Informatica then went private in a $5 billion deal in 2015. Now, the company is reentering public markets as a subscription business with a push to the cloud. Cheddar News welcomes CEO of Informatica, Amit Walia, to discuss.
It's no doubt that the pandemic has been tough on the job market. According to the Labor Department, a record four million people quit their jobs in April. Now, a new survey from Oracle is touching on mental health and how employees are demanding more from their work lives. Juergen Lindner, SVP of global software for SaaS at Oracle, joins Cheddar Wellness to talk about the findings.
Jill and Carlo discuss the pending approval for Pfizer's vaccine for kids, the state of anti-Semitism three years after Tree of Life, potential criminal charges in the 'Rust' prop gun shooting and more.
