Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Electric vehicles are quickly becoming an accessible way for consumers to slash emissions as legacy automakers begin to electrify their fleets and world leaders including President Joe Biden push for broad EV adoption. But consumers have concerns about EV range, the availability of charging stations, and more. What if it were both helpful to consumers — and feasible from a climate change standpoint — to keep hybrid models that run on gas on the market? Gill Pratt, CEO of the Toyota Research Institute & Toyota Motor Corporation's Chief Scientist joins Cheddar Climate to discuss his team's research about 'carbon return on investment,' how Toyota is electrifying its fleet, and more.
Fresh off of a $42 million Series B Fundraise, co-founder and CEO of Chapter, Cobi Blumenfeld-Gantz, joined Cheddar to discuss the company's business model and how it will use the capital going forward. He explained that Chapter is a Medicare advisor that searches savings on medical options in order to help users find the right plan for them. "We want to make sure we can help all of our existing members and as many new Americans find the right Medicare coverage, so we're hiring aggressively for the best talent we can," Blumenfeld-Gantz said.
Apple's iMessage has come under fire after a Google executive accused the fellow tech giant of bullying — Android Users. Hiroshi Lockheimer, Google SVP of Android, said that Apple's lack of RCS adoption is holding the industry back while the company uses peer pressure to bolster iMessage.
Fresh off of receiving an innovation award at ShowStoppers @ CES 2022, Iasha King, co-founder of SOLO Secure joined Cheddar to explain how its platforms, the GoSOLO app and the SOLO Backpackpacker device, helps improve personal safety for users. "People just don't know what's going on around them, so it's very important that you're using smart technology to provide them with what's going on," she said. "For example, if there has been an increase in robberies in a neighborhood, that's something that our technology would inform a user."
Ellen Fitzsimmons-Craft, assistant professor of psychiatry at Washington University School of Medicine, joins Cheddar News to discuss how chatbots can help prevent eating disorders and the research that uncovered these findings.
