Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Coming off of a fourth-quarter delivering just over 300,000 cars, Tesla is expected to report tremendous earnings after the bell on Wednesday. Al Root, a senior writer for Barron’s, spoke with Cheddar’s Baker Machado about the anticipated earnings report and speculated about what Elon Musk will discuss during the call with investors, including a Cybertruck update, new factories, a possible new vehicle, and/or new larger form batteries. "There's a menu of things he could talk about, and any combination of those would be good," said Root.
The American Federation Teachers Union has announced its latest partnership with NewsGuard in efforts to help educators play a greater role in deciphering facts from fiction that students see online. They say the goal is to help students build critical-thinking skills while also teaching them the importance of media literacy. Executive Vice President of Partnerships at NewsGuard, Sarah Bandt, joined Cheddar to talk more.
James Whitley, Core Contributor at cypher, joins Cheddar News' Closing Bell, where he discusses the underlying factors that support a bounce-back for Bitcoin despite the token's recent slump.
Commercial and residential buildings account for 13% of carbon emissions in the U.S., according to the EPA, and one company says it has a solution. Runwise says it has updated the boiler and heating systems of thousands of buildings, and that its technology not only lowers carbon output but also saves landlords money. Lee Hoffman, Co-Founder and COO of Runwise, joined Cheddar Climate to discuss.
Following sales tech startup Scratchpad raising $33 million in Series B Funding, CEO and co-founder Pouyan Salehi joined Cheddar to discuss how his company's software works to help salespeople with an all-in-one workspace, integrating with Salesforce to optimize notes, spreadsheets, and other relevant information so businesses can forecast and make the best decisions. "If you look at other crafts like artists, they'll have studios; chefs, they'll have kitchens; scientists will have labs, and we just asked, well, if you look at sales as a craft, why doesn't something exist that is designed solely for a salesperson?" Salehi said about his workspace app.
Google could be gearing up to release its own wearable device as rumors swirl about a potential smartwatch with the Pixel brand. Jon Prosser, the creator of Front Page Tech, who tweeted a possible leak about the product, joined Cheddar's "Closing Bell" to discuss potential the benefits of it entering the same space as the Apple Watch. Prosser said, while he doesn't expect it to launch until at least 2023, the Pixel Watch will be "one of the most vital, most important wearables that we can have on the market," noting that it won't likely challenge Apple for much market share but will set the standard for other Android wearables to come.
