Snap's Rollback of Redesign May Signal an Identity Crisis
*By Britt Terrell*
Snap is doing something that is unprecedented in social media. The maker of Snapchat has answered angry users' protests and revamped its app to make it more similar to the original version.
"It's a sign of humility in a way for Snapchat," said Marty Swant, a staff writer at Adweek. "In a way, I wonder if they have a bit of an identity crisis."
Is Snap making a tool for publishers or is the app catering to its core users?
Snapchat's 2017 redesign was meant to bring more people to its publishing page. But loyal users revolted: A petition called for the app maker to revert to the old design, the platform saw its user growth [decline in the last quarter](http://deadline.com/2018/05/snap-inc-snapchat-slowest-growth-earnings-stock-plunges-1202380663/).
As Snap's stock continues to plummet ーit's down nearly 50 percent year-over-year ー the company must figure out ways to appeal to advertisers.
"I think the big picture that Snapchat has now is their ads are a lot more creative than the ads you're seeing on Instagram stories - Snapchat's main competitor," said Swant in an interview Monday with Cheddar. "They're just cooler looking, they're more engaging. I think that's a big play, but the question is, do users actually spend time with them?"
For the full interview, [click here](https://cheddar.com/videos/snap-redesigns-its-redesign).
Nicolas Halftermeyer, Communications & Product Branding Director, SoftBank Robotics, and Emile Kroeger, Robotics Engineer, Humanizing Technologies, join Cheddar Reveals to unveil Pepper and NAO, the humanoid robots designed to interact with humans.
On this episode of Cheddar Reveals, Christopher Atkeson, roboticist and a professor at the Robotics Institute and Human-Computer Interaction Institute at Carnegie Mellon University, discusses what the robots of the future will look like, the role they will play in society and different industries, and if they will they ever reach human-level sentience; Nicolas Halftermeyer, Communications & Product Branding Director, SoftBank Robotics, and Emile Kroeger, Robotics Engineer, Humanizing Technologies, unveil Pepper and NAO, the humanoid robots designed to interact with humans; Cheddar gets a look at Curiosity Stream's 'iHuman.'
Christopher Atkeson, roboticist and a professor at the Robotics Institute and Human-Computer Interaction Institute at Carnegie Mellon University, joins Cheddar Reveals to discuss what the robots of the future will look like, the role they will play in society and different industries, and if they will they ever reach human-level sentience.
When it comes to diversity in children's toys, we have come a long way as a society but we still have a ways to go. One group of students decided to take matters into their own hands. Truly You! Character Creator is a fashion illustration activity set made for youth by youth. Lindsay Buckingham, one of the toy’s creators, sat down with Cheddar News to talk all about it.
Apple revealed its plans for new IOS software, products, and more at its Worldwide Developers Conference. However, new features added to iMessage, including options to delete and edit already sent text messages, stole the show.
Meta's announcement that COO Sheryl Sandberg will be stepping down from her role after 14 years with the company has left investors wondering about the tech giant's future. Doug Astrop, a managing partner at Exponential Investment Partners (an investor in Meta), joined Cheddar News to discuss what the personnel change to Javier Olivan means for investors and the future of the Meta. "They are bringing somebody up who's been there a long time, who has been the chief revenue officer, and so I don't think it means major changes," he said. "but symbolically it's important and significant."
